Actionable Dental Marketing Tip #1:
Create incentives for your team to answer the phone, email, and live chat. By offering a $10 bonus for each appointment booked form an inbound call, email, or live chat inquiry, you’ll be amazed at how fast your staff will fight over the privilege to take over case acceptance.
Most dental practices don’t want to be interrupted by the phone, much less so an email or live chat box. By providing this $10 incentive, you’ll have your staff actually supporting your most valuable marketing efforts. Instead of groaning about a new responsibility of answering an “interrupting” live chat box, they’ll be grateful your dental website developer took the time out to provide just another source to gain a bonus.
This boils down to basic human psychology. When you financially reward a behavior, such as booking appointments, you automatically get more of the results you’re dental practice is looking for. You don’t need to be a psychologist or human resources manager on top of a dentist. You just need to reward the right behavior. Once you do this, prepare for your appointments to shoot up rather quickly. Don’t take my word for it. Why not just give it a try?
Read more at my dental marketing blog!