The first ever step-by-step video SEO course for dental professionals
If you’d like to attract 30+ new patients per month through search engines…
If you’re confused about how SEO works…
Then you’re in the right place.
The Invisalinks Method is a step-by-step system that I’ve created, based on years of doing SEO for dentists. It is a systematic way of building links to dental websites in a way that concurs with common sense, and allows any SEO company or dental marketing professional to successfully lift rankings in a way that is sustainable for the long run.
The Invisalinks Method is all about building what Google calls “Backlinks”
We’ll get to Google’s official position on why building backlinks to your dental website is the fastest, most efficient way to reach the top of Google’s search results in just a minute, but first let’s define what a “backlink” is.
When another website links to your website as an informational resource, this is what Google calls a “backlink.”
For instance, if you have a blog on dentaltown.com, and it links to any page on your website to support what’s being said in your blog, that would be an example of a backlink.
Another example would be if you have a backlink from carecredit.com.
Or even a backlink from Yelp.com.
But, not all backlinks carry the same weight. The Invisalinks Method is a proven system that is similar to a public relations (“PR”) campaign. It is a unique form of digital PR, in that my focus is to help you achieve the highest possible search engine rankings. I help you find the highest quality, most relevant dental blogs or media outlets that would benefit from referencing your website as an informational resource.
The Google algorithms are created by PhD’s. These PhD’s spent a long time studying in college. Whenever these PhD’s submitted an essay to their professor, any bold claims needed to be supported by independent evidence. Today, these PhD’s have instilled this practice into their algorithms at Google. When you get cited as a supporting informational resource (by being linked to from an authoritative website), you eventually gain a position in Google’s eyes as an authority. Your website becomes worthy of being referenced. This is the essence of how the Invisalinks Method works to raise your Google rankings.” – Justin Morgan, SEO Expert
The secret to the Invisalinks Method really isn’t a secret, at all! I simply lift the veil on what editors, journalists, bloggers, SEO companies, marketing coordinators and Google algorithm engineers have known for years.
…and I teach it without any of the technical jargon.
The Invislinks Method is about adding value to authoritative websites, then allowing them to cite you as a resource (in the form of a “backlink”).
By either (a) becoming a regular contributor on these websites, or by (b) creating useful content on your dental website which aligns with the points these other websites are trying to make.
For example, you’ll see that articles in places such as Dentistry Today, Dental Products Report, and Dentistry IQ are often citing their sources of information.
My SEO course is designed to help YOU become that source of information.
In my course, you’ll see real life examples of dentists who have contributed content on my dental marketing blog, and received links from being generous in this way.
I’ll show you dentists who used their staff to contribute information that was cited by major dental websites that you’d likely recognize, such as Dental Town.
Other examples will include earning links from local news station websites. We’ll go over the step-by-step process I use to create “buzz” surrounding your brand. We’ll talk with real life bloggers and journalists and learn what kind of content they love to promote.
So why do we call this process the “Invisalinks Method?”
Well, when you earn links from authoritative sources, your patients won’t necessarily know. The links are technically invisible to them (unless your patients read dental journals, of course). But Google is definitely reading. Google wants to know who they should rank most highly. They only want to serve up the best, most authoritative results possible.
This “authority” that Google is looking for isn’t seen in the colors of your logo. It’s not seen in the style of your office. It’s not seen in the modern technology you adopt. It’s not even seen in the grades you received while in dental school!
The authority is invisible.
It’s about how connected you are with the rest of the “web.”
The Invisalinks Method is all about connecting you in the World Wide Web.
Most dentists think they have a “website.” But what most dentists actually have isn’t part of a “web” at all! It’s just a “site.” The “web” part of the World Wide Web is a complex form of linking many relevant websites to one another. If your website isn’t getting linked to, you’re not part of that “web.”
So what about you? Do you have a “web” site?
I help guide you through the proven techniques I’ve used to rank dental websites all over the country, by making sure you have more than just a site; by the end of my course you will learn what it takes for Google to see that you have a real “website.”
So how does this step-by-step process look, exactly?
Well, as a dental professional, you’re able to provide clinical insights, data, polls, and scientific research findings. You’re able to use your clinical knowledge to create content that marketing consultants can hardly ever offer. Simply put, I help identify what kind of thought leadership you have to offer clinical journals, such as DentistryToday.com and hundreds of other blogs. This strategy is proven to boost your SEO rankings 147%+ within 14 days. We position you as the expert over all other dental professionals in your community, allowing Google to see you as the most-referenced dental website in your geographic location.
But what if you don’t want to write in clinical journals?
No problem! That’s why, I’ve decided to team up with a network of publishers and clinicians in order to collaborate on how best to deliver the message of dentistry to those searching on the internet.
The network is called “The Invisalinks Support Group.” It’s about connecting high-profile bloggers and journalists with dentists like you who have something to contribute to the world (and want the 30+ new patients per month that Google will reward you with).
You see, the Invisalinks Method is about being competitive in SEO, while being collaborative in real life.
It’s an SEO course where I teach you with real-life examples and case studies. We’ll review other dentists achieving results through making their website a hub of information that Google favors.
The key to the Invisalinks Method is two major factors:
- Making your website’s content worthy of being referenced by the types of bloggers and journalists that Google already respects.
- Negotiating on your behalf with these respectable bloggers and journalists, resulting in some of them creating an editorially-granted backlink to your website.
When both steps 1 and 2 are accomplished successfully, search engines take notice. When you earn enough editorially-granted backlinks from relevant authorities in the dental industry, your dental website will naturally and consistently rank higher than other dental websites in your neighborhood.
The Invisalinks Method is a series of SEO techniques. The Invisalinks Method is made up of time-tested techniques taught by the greatest minds in SEO on my dental marketing blog. For brevity, the overview is as follows:
- I identify useful content on your website.
- I find media outlets who align with your goals and values. You approve of which dental blogs and media outlets you’d like to be cited by.
- I develop dental-related ideas to pitch to these dental blogs or media outlets. You approve of which stories you’d like to be featured in.
- I craft an article which cites or references you in a way that supports and adds value to the article in this dental blog or media outlet.
- I offer the article to these dental blogs or media outlets that I already have a good working relationship with.
- If the article is published, you’ll be notified.
Before giving you the official definition of the Invisalinks Method, it’s important to realize 3 things about my SEO course:
- The Invisalinks Method is an SEO system that I teach step-by-step based on real life case studies that you can’t find anywhere else.
- The Invisalinks Method is an SEO system that promotes long term, sustainable SEO results.
- The first step in the Invisalinks Method involves determining whether or not SEO is the right fit for your dental practice and your marketing goals.
Official Definition of The Invisalinks Method:
“Creating links which are invisible to many, but align with those that need the guidance. Being clear why you’re linking.” – Justin Morgan
If you’d like to see an in-depth video which overviews the Invisalinks Method, please contact me and ask! The video for this course is held private, because the techniques I teach are only available to dental offices in cities where I currently am not serving another dentist.
Due to high demand, the Invisalinks Method Course has a waiting list. If you’d like to join the waiting list, please contact me and I’ll be happy to notify you once we have availability.