Dental Marketing Blog & Dental Marketing Guy Show

  • 7 Red Bags of Consumer Psychology w/ Sean D’Souza Consumer Psychology Expert Sean D’Souza talks about the 7 steps to helping patients choose you with his “7 Red Bags” that consumers need to “pick up” before choosing you. https://www.youtube.com/watch?v=taw0EK2FLnw In this video, Sean D’Souza (best selling author of “The Brain Audit”) tells us how his dentist created his uniqueness, and how you can apply the 7 red bags principle to your dental website. Here are some bullet points of what Sean and I discuss: How Sean’s book “The Brain Audit” is the best kept secret in the dental marketing industry. How Sean went from a cartoonist to one of the most highly sought-after marketing ...
  • How to Get the Perfect Video Testimonial [6 Questions] In this blog post you’ll learn: 1. The six “bases” you need to cover in order to get an authentic video testimonial. 2. How constructing a video testimonial can tell you the Achilles heel in your business model. The problem with most Google and Yelp reviews is that they are like resumes. They’re one-sided. They appear less credible, because they aren’t how we refer in real life. For example, I might say “You know that hole in the wall looking Mexican restaurant? Let me tell you, I wasn’t sure about it because of the exterior, but a friend invited me to eat there ...
  • How to Build Backlinks to Your Dental Website for SEO The Definitive Guidebook to Building Backlinks for Dentists   Many dentists have heard of my trademarked Invisalinks Method, which is my style of doing SEO for dentists. The keystone of the Invisalinks Method is building links to dentist’s websites. In my Invisalinks Method course, we discuss the step by step process I use to lift my Google rankings, and help dentists all over the world do the same. In this guidebook, we’ll go over the 3 main principles you must grasp in order to successfully build backlinks to your website (and thus increase your new patient flow through lifted SEO). Here are the 3 ...
  • 7 Rules to Help You Gain 347% More Reviews Maui's BobMaui Bob of 5 star review systems tells what he’s learned about getting Google and Yelp reviews after 1,000,000 review requests You can learn a lot about getting Google and Yelp reviews (that don’t get filtered) after asking 1,000,000 patients to write a review for you. Please note that we did not personally ask a million patients to write a review for us, but our customers did and here’s what we learned from them. Rule #1: If you want Google reviews, ask your patients to review you on Google and provide a link directly to your Google Business page. If you want ...
  • Is Your Marketing Self Degrading?  Pre-Suasion Author: Vlad Kostovski   I worked in sales for about a decade since I turned twenty and I started in selling alarms door to door and worked my way up to enterprise software sales. Something I learned in sales was called, “Pre-Suasion.” Dr. Cialdini recently wrote a book about it, but salespeople (at least great ones) have known it for years. The premise of pre-suasion was that your current relationship with your patient or customer was sailed from how you communicated yourself earlier in your relationship. We would use pre-suasion to eliminate specific objections before they even come up. So if a ...
  • Commitment vs. Control The Hidden Dangers of a Prideful Approach to Marketing + 1 quick tip on how to deal with it in your dental office Is your dental marketing company committed to great results?  Or do they try to control which medium you use to advertise? I recently had a very successful and highly regarded dentist contact me about SEO.  He has a PPC/Adwords guy controlling and managing his campaign.  He’s very happy with the results, and boasts a very high ROI from such efforts.  He tells me that even his billboards, radio ads, TV spots etc. didn’t compare to his PPC campaign.  He ...
  • How Important Are Reviews? How Important Are Reviews? Author, Ahmed Reza There’s a lot of talk on how reviews are very important. This blog post is about how important Google and Yelp reviews actually are.  With the ever-increasing growth in the use of mobile devices, finding out if a place of business is worth your time and money is easier and faster than ever. I mean look at how easy Google makes it to find almost all the information you’d ever need about a business – it’s super easy. You need directions to a place of business and BAM!, there are reviews, website link, hours of operation, ...
  • Awesome Thing About Dentistry #3 Community education. Those that follow the Dental Marketing Guy Show know that I favor the Dental Town community.  The growing community at http://endomatters.dental/ is also worth noting as a new and noteworthy community to subscribe to. Sponsored by Dentsply Sirona, the content on this blog attracts over 50k dentists.
  • Awesome Thing About Dentistry #2 Giving the gift of confidence. Dr. Stephan Kuzmak, who dedicates his career to meticulous (maybe even a bit OCD) cosmetic dentistry.  His passion for enhancing people’s lives through giving them the gift of a new smile is contagious.  That’s why his work is being featured as the #2 awesome thing about dentistry: confidence. Now I have confidence. Thank you greatly. – Towson Dentist Patient In a recent post on facebook, Dr. Kuzmak showcases a before and after cosmetic case. Before: After:  
  • Awesome Thing About Dentistry #1 That awesome feeling after getting your teeth cleaned.     I’ve pulled it off again.  I managed to convince my dentist that I actually floss.  And now that my teeth were just cleaned, I’m good to go for another 6 months.  I might pay for this in the long run, but I heard from the internet that flossing benefits are inconclusive.  And, just like this blog, everything you read is completely true.  Because it’s from the internet. Whether or not your dentist is gullible (or blind) enough to believe that you actually floss, you can’t beat the feeling of that just-came-from-the-dentist tooth polishing.   PS- Your dentist knows ...
  • 1,000 Awesome Things About Dentistry Starting Wednesday, September 14th, I’m pleased to announce the launch of a new, fun campaign for the world of dentistry.  We’re going to list 1,000 awesome things about dentistry within 3 years on the dental marketing guy blog! Do you have a rave to share about the dental world?  You could be a front desk, hygienist, dentist, consultant, SEO expert, dental web designer, or anyone else that has something awesome to share about the dentistry. Thanks in advance to all the helpful dental professionals contributing!
  • Should You Use Video? #28 | Dental Marketing Guy Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today we’re talking about how marketing has changed over the years. This video is designed to help dentist like you get a head start and finding actionable dental marketing ideas which will allow you to grow yourself the dream practice that you’ve always wanted. Number two, use video, remember when the internet was dial up? Those days are long behind us. Today video is faster, cheaper, and more expected than ever. If they’re anything like the majority of the dental marketplace your perspective dental patients ...
  • Robert Rose of Content Marketing Institute | Dental Marketing Guy Show Transcript of Robert Rose on The Dental Marketing Guy Show: Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today we have, this is one of the biggest names I’ve had on this show outside of the field of Dentistry and you’re going to want to hear what Robert Rose has to say because even though he’s not been deeply in the dental industry he’s got some ideas that can really, really help you grow your practice in the way that you wanted to grow. we’re talking about content marketing and it’s a new ...
  • Technology as Marketing #27 | Dental Marketing Guy Show Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today we’re talking about how marketing has changed over the years. If you’re a dentist who lands on this page, you understand something about the future. You understand that the dental market that our fathers toiled in is nothing like the dental market of today. Today’s dental market is saturated with advertisements, you might want to find out “how can I stand out? how can my dental office differentiate itself? what are some quick ideas to improve new patient flow?” this video is designed ...
  • Interview with Sandy Pardue | Dental Marketing Guy Show Transcript of Sandy Pardue on The Dental Marketing Guy Show: Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today I have a legendary guest. She really requires no introduction but if you have been on the Dental Town forums, you’ve probably heard of Sandy Pardue. if you’ve ever asked for advice about how to run your practice, we’re talking about practice management, we’re talking about creating systems that work in your practice, we’re talking about all the ins and outs from the insurance issues to how to get more money out of hygiene ...
  • Keith English Founder on LocalMed | Dental Marketing Guy Show Transcript of Keith English on The Dental Marketing Guy Show   Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today it is an honor and a privilege to interview a very important business founder in your practice. You’re gonna wanna hear what Keith English has to say because we’re talking about a software that helps you book new patients online. Has gonna learned all about the nuts and bolts of it. I’m just going to let him explain that to you, but first of all, how are you, Keith? Keith: I’m doing well.  Just trying to keep ...
  • How to Get Confident #26 | Dental Marketing Guy Show Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy, and today we’re talking about how you can get confident. If you talk with any clinician on the lecture circuit they’ll tell you to master your craft. If you talk to any marketer they’ll tell you to do whatever it is they’re selling. To a medical device sales rep they may want you to buy the next gizmo. I like to take a different approach, do that which makes you proud. If you’re proud of the work you do you’ll naturally treat your patients better. ...
  • Interview with Dr. John Nosti | Dental Marketing Guy Show Transcript of Dr. John Nosti on The Dental Marketing Guy Show:     Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy, and today I have a really renowned guest. But let me tell you, it’s not even as impressive as what he’s done but where he’s going, you heard it here first on the Dental Marketing Guy Show. This guy is a rising star. I spoke at the townie meeting. Met him there. Got some really good marketing ideas. Can you believe that? The dental marketing guy learned some dental marketing ideas from this guy. Really, ...
  • Lorraine Guth on Practice Management | Dental Marketing Guy Show Transcript of  Lorraine Guth on The Dental Marketing Guy Show:   Stream Audio:   Justin: Welcome to the Dental Marketing Guy show. I’m Justin, the dental marketing guy and today we have a very special guest. You know most businesses struggle with the challenges of building their business, you know, and a lot of times it has to do with managing conflicts and having a conversation with your team and staff. You know, what my guest today, Lorraine, she specializes in implementing customized systems that help teams work better together organizational success. She doesn’t change the way you and your team communicate, her processes will change the way you think and I ...
  • Rezzimax Founder | Dental Marketing Guy Show Transcript of Sharik Peck on The Dental Marketing Guy Show:   Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today it is a distinct privilege to interview a very important guest. You’re going to want to hear what Sharik has to say, he is from a company called, he’s got a product called the Rezzimax tuner. Now this is really, really a cool episode because Sharik has agreed to give away a free Rezzimax, a tuner. You’re gonna learn all about why this matters to you and your practice, why this is important for ...
  • Interview with David Harris | Dental Marketing Guy Show Transcript of David Harris on The Dental Marketing Guy Show:   Stream Audio:   Justin: welcome to the Dental Marketing Guy Show, I’m Justin the dental marketing guy, and today I have a very important guest, you’re going to want to hear what he has to  say, because he has helped practices like yours, dealing with embezzlement, you may have an issue, and not even know it. There could be a thief in your dental practice. David Harris has been interviewed on the subject of embezzlement by every leading dental publication; he is also a prolific writer, an author of a dozen or more articles ...
  • Productive Dentist Academy with Chris Moriarty | Dental Marketing Guy Show Transcript of Chris Moriarty on The Dental Marketing Guy Show   Stream Audio:   Justin: Welcome to the Dental Marketing Show. I’m Justin, the dental marketing guy and today we’ve got a really, really great guest. I’m excited to introduce this guy because, let me tell you, I told him about almost nobody in dentistry is as entertaining and lively and as enthusiastic about growing your practice. This is a really big deal guys, we’re going to talk about behavioral economics, which you know, if you’re a dentist, you know, you’re already really smart when it comes to a lot of things. I hope ...
  • How to Get Your Patients to Refer Others to Your Practice | Dental Marketing Blog Dr. Gina Dorfman Article by: Dr. Gina Dorfman of YAPI The best new patients are those who come from personal referrals because they are more inclined to trust us. Statistically, patients who were referred by other patients have 37% higher retention rate compared to others (Deloitte). Ideally, patient referrals are your leading source of new patients. If this is not the case, you need to evaluate the experience that patients have in your office. Patients who are merely satisfied do not go out of their way to promote your practice. They might mention your name if asked for a good dentist but will rarely become ...
  • Details on Local Citations for SEO | Dental Marketing Guy Show Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today were discussing local SEO. How the way you build citations definitely mattes for your new patient flow. Today were talking about one of the most commonly understood yet misunderstood ways you can help your dental websites search engine ranking. This is a video based on an article I examined on searchenginejournal.com. The editor who put out this article is named Aki Libo-on. Yeah, my apologies Miss L, I can’t possible have that right, forgive me. Here are some of the key takeaways from ...
  • New Local SEO Factors #25 | Dental Marketing Guy Blog Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show. I’m Justin the dental marketing guy and today we’re talking about a newly mentioned factor as to how you can get your dental website on the google map. As a new patient enthusiast, I love SEO as a lead generation source for most dental practices. Currently, google released a new factor in local SEO, particularly the three pack or as an SE-Old timer, I call the google map. Here is the mention of the new factor straight from google themselves- prominence, prominence refers to how well-known a business is. Some places ...
  • HIPAA and OSHA Guidance with Jill Obrochta | Dental Marketing Guy Show Transcript of Jill Obrochta on The Dental Marketing Guy Show: Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show. I’m Justin the dental marketing guy and today it is a huge honor to interview a real HIPAA expert. We have Jill Obrochta and she is a 20 year plus veteran of the Clinical Dental Hygiene Arena who specialized inpatient motivation and chairside verbal skills. And now she’s considered one of the country’s top dental OSHA and HIPAA compliance experts. You’re going to want to hear what Jill has to say because the implications for your practice are huge. If you’ve ever ...
  • Call Sumo Founder Ahmed Reza Interview | Dental Marketing Guy Show   Transcript of Ahmed Reza on The Dental Marketing Guy Show:     Stream Audio:   Justin: And welcome to The Dental Marketing Guy Show, I’m Justin the dental marketing guy and today we have a guest who is gonna teach us all about how to use technology to track your marketing results. If you’re investing in Marketing, let me tell you, tracking is so important. If you don’t know what’s working, why continue doing it? If you don’t know what’s not working, you could be spending money, putting it down the drain. What we wanna do is we wanna make sure your marketing is an investment ...
  • How You Can Build SEO Content #24 | Dental Marketing Guy Show Stream Audio:   Welcome to the Dental Marketing Guy Show. I’m Justin the dental marketing guy and today we’re gonna talk about how you can build great content. Talk about what you’re passionate about, that’s it. That’s the show, go do it? Seriously, you can blog, you can start a podcast, you can say, do silly cat videos at your office. Actually, don’t do that, just do whatever you want. But seriously just do it. This is getting a little weird. Should we cut now? Why is the background black anyways? Am I supposed to look like some SEO wizard or something? Okay let’s ...
  • Dental SEO Guaranteed Results #23 | Dental Marketing Guy Show Stream Audio:   I’m the dental marketing guy, today a very controversial topic. We’re talking about whether or not an SEO company can guarantee results and more importantly what it means for your practice. What if I told you that no one knew how to rank your dental website on search engines? So you might as well just quit before you even start. Sounds pretty bleak, right? Well on that front many dentists feel that one horror story after another about dentists who hire one shady company who failed to deliver results to other accounts of how enigmatic SEO is to the dentist ...
  • Is Live Chat Right for Your Dental Website? #22 | Dental Marketing Guy Show Stream Audio:   Is live chat right for your dental website? That’s the question before us today on the Dental Marketing Guy Show. I’m Justin, let’s delve into this. There has been much discussion on the general town forums about whether or not live chat works to gain new patients. Whether or not its HIPPA complaint and whether or not it’s worth your time to train your staff. To answer live chat enquiries from prospective new patients. While I believe, based on other dentist experiences that live chat is a viable idea worth pursuing. We should approach this marketing issue the same way ...
  • 18 SEO FAQs SPECIAL EPISODE | Dental Marketing Guy Show   Stream Audio:   18 SEO FAQs Welcome to the dental marketing guy show this is a special episode for those of you who are interested in learning more about what SEO is, how it works, how do you choose a company. There’s been a lot of discussion on dentaltown.com in the marketing section of the forums and I would really like to encourage those of you who are confused or perhaps frozen and analysis to consider this episode an answer to some of the more basic frequently asked questions regarding search engine optimization or as we call it SEO. Welcome to the Dental Marketing ...
  • Dental CPA Jason VanHorn | Dental Marketing Guy Show Jonathan VanHorn Transcript of  Jonathan Vanhorn on The Dental Marketing Guy Show:   Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show, I’m Justin, the dental marketing guy, and today I am joined by a guest who is very well known in the dental field as a CPA, today we have Jonathan Vanhorn CPA specializing in dentist. So your practice, he knows the numbers, he knows if you introduce yourself to him, he’s already going to know things about the dental industry, that no other CPA  that you’ve ever worked with in the past, is going to know. Jonathan, how’re you? Jonathan: I’m doing fantastic, ...
  • How to Rank Your Videos | Dental Marketing Blog Stream Audio:   How To Rank Your Videos Welcome to the Dental Marketing Guy Show!  I’m Justin Morgan, here to talk to you about how to get your video content more easily recognized by search engines. Transcribing your videos can help with SEO, because as of right now, videos and audio are not as easily read by search engine bots as text is.  Search engine bots are also called “spiders,” which crawl the internet that which is indexed by Google, Bing and Yahoo.  They determine who’s relevant to what, but right now they have a tough time discerning what your audio and video content ...
  • Dental Web Sites: 3 Things to look for! Dental web sites created by a true dental marketing expert will exude your competency for what you do and how you do it. They will show what makes you different and why the prospective dental patient should see you over the dentist down the street. Here are some ideas to keep in mind when designing a dental web site: a. Stay true to yourself If you try to imitate other dental web sites, you’ll end up doing the exact opposite of what every dental marketing professional and dental office should strive for: to be authentic and showcase who you are. b. Use photography Use ...
  • Top 10 Dental Marketing Ideas | Dental Marketing Blog Looking for dental marketing ideas?  Check out the top 10 dental marketing ideas from the one and only Dental Marketing Guy! If you’re a dentist who lands on this page, you understand something about the future. You understand that the dental market that our fathers toiled in is nothing like the dental market of today. Today’s dental market is saturated with advertisements.  You might want to find out: how can I stand out? how can my dental office differentiate itself? what are some quick ideas to improve new patient flow? This article is designed to help dentists like you  get a head-start in finding actionable dental ...
  • Accelerated Mobile Search | Dental Marketing Guy Blog Stream Audio:   Welcome to the dental marketing guy show! I’m Justin Morgan, the dental marketing guy. Let’s delve into this! Today we’re talking about AMP, amp. Also known as accelerated mobile search. This is something we can implement so the mobile version of your website can load…almost instantly! Currently, at the time of airing, Google isn’t using this as an official ranking factor. But as an expert in the field of SEO, I can assure you that this is the best time to take advantage of this feature. In fact, the blog posts shared by Google themselves recently that perhaps around February ...
  • Fred Joyal on Becoming Remarkable | Dental Marketing Guy Show   Transcript of Fred Joyal on The Dental Marketing Guy Show:   Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show. I’m Justin the dental marketing guy and today we have this huge gust. I’m hugely honored to introduce Fred Joyal. He is, as you probably know, the founder of 1-800-DENTIST. He has been a huge key influence in the dental marketing industry. Since very early in the days when dentist even started considering marketing. Fred’s basically a historian on everything that’s gone on in the changes in the industry, the technological changes. Everything from taking 1-800-DENTIST into its future as 1800 numbers become less relevant ...
  • Online Reviews & Your Dental SEO | Dental Marketing Blog Stream Audio:   Online Reviews And Your Dental SEO Welcome to the Dental Marketing Guy Show I’m Justin Morgan the dental marketing guy. In this recent episode of the dental marketing guy show, which you can view, clicking here. I interviewed Maui Bob of the famous five stars reviews system. We discussed how online reviews impact your search engine rankings. Here’s a brief synopsis of what we discussed. 1. The velocity, or rate, at which you require online reviews does impact your search engine rankings. 2. The number of stars your average score how does it impact your search engine rankings. 3. The click through rate, or ...
  • 14 Dental Professionals on Earning Referrals Dental marketing guyHow can you earn more referrals for your dental-centric business?  14 dental professionals tell us what they do differently to earn referrals: “We employ one of the most difficult strategies out there to earn referrals…we ask! I know, it sounds simple. But we do what we ask our clients to do when they are seeking new patients! We focus on delivering great service, providing great results, which makes it easy to ask happy clients to refer to friends and colleagues.” – Laura Maly, www.wonderistagency.com   “Have amazing customer service, be unique and offer an in-office dental savings plan, like QDP (Quality Dental Plan). ...
  • Top 5 Myths in SEO | Dental Marketing Blog Stream Audio:   Top 5 SEO Myths Hey guys welcome to the Dental Marketing Guy Show I’m Justin Morgan the dental marketing guy. Today we’re talking about the  top 5 myths in SEO.   SEO is a scam  You know, this one becomes less popular as time goes on and more and more information proliferates the internet with geometric proof that SEO is part of an overall online dental marketing strategy. The way I explain the overall “birds eye view” of SEO is like this: Every search engine aims to offer the best results possible. In order to do this, they can’t just offer random, arbitrary results.  ...
  • Laura Hatch Founder Front Office Rocks Interview | Dental Marketing Guy Show Transcript of Laura Hatch on The Dental Marketing Guy Show: Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show. I’m Justin the Dental Marketing Guy and today it is a huge honor to interview you, Laura Hatch, who is the founder and CEO of Front Office Rocks. You may have heard of this, frontofficerocks.com, the leader in web based front office training for dental practices. Front Office Rocks founded when Laura recognized the desire to share her success with her fellow dental practices. Laura earned her master in Organizational development, that’s interesting, from John Hopkins University and has worked with her husband, ...
  • Increase Your Referrals & SEO Concurrently | Dental Marketing Blog Stream Audio:   3 Proven Ways to Increase Patient Referrals Hey guys welcome to the Dental Marketing Guy Show. I’m Justin the dental marketing guy. Today we’re talking about three proven ways to increase patient referrals and what it means for your SEO. What are 3 things you can start doing this week to make your practice more referral worthy? 1. Thanking Patients who refer to your dental practice. Have a system in place to thank those who refer to your dental practice. I’m talking about every single patient, not just the ones you know personally.   Have a budget to reward referring dental patients.  It ...
  • Dental SEO vs. General SEO | Dental Marketing Blog Stream Audio:   Why Hire a Dental SEO Specialist? Welcome to the Dental Marketing Guy Show!  Today we’re talking about the difference between a generalist SEO Company and a Dental SEO Company.  I’m Justin Morgan, let’s delve into this! If you’ve followed the Dental Marketing Guy Show episodes which highlight the importance of SEO, you’re probably familiar with the basic tenants of content creation and earning relevant, authoritative inbound links.  While some blogging material can be delegated to just about anyone who has great writing skills, certain pages on your website deserve someone who best understands the psychology of the would-be dental patient. Someone ...
  • Short Hills Design Dr. Wank | Dental Marketing Guy Show Transcript of Dr. David Wank on The Dental Marketing Guy Show: Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today we have a very special guest. If you hang out in dental town, marketing forum sections, if you ever looked for a dentist who is also a top notch web developer, you’ve probably heard of Dr. David Wank. He is from shorthillsdesign.com and today we are talking about how you can increase your presence online and how you can get new patients through the internet, through your website, through SEO, content creation, and kind ...
  • When SEO isn’t Working | Dental Marketing Blog Stream Audio:   When SEO Gets Tough Hey guys thanks for joining me.  Today, a very serious subject and that is when your SEO just isn’t flowing at the same rate as you had originally anticipated at the outset of the campaign. When this happens, there are basically 3 ways to deal with the issue.  First, you may need to recalibrate how quickly rankings or traffic should increase. It’s especially important to understand that rankings take time, and page one rankings precede new patients.  So being sure to understand that until you’re in the top 3 organically, you’re not expected to get nearly as ...
  • Top Dental SEO Factor | Dental Marketing Blog Stream Audio:   Hey guys welcome to the Dental Marketing Guy Show, today the number one Dental SEO factors. We have a great episode today! Today we’re discussing the #1 factor in Dental SEO! I’ll cut straight to the chase.  The #1 factor in getting your website to outrank other dental websites comes down to one little word: COMPETITION!  As anything you’d to expect where rankings are involved, SEO is a comparative contest.  If you’re in a dental practice which is one of 2 in your town, SEO is not required.  SEO is the LAST thing on your mind, in fact.  But if you’re ...
  • Web Designers Can’t Do SEO | Dental Marketing Blog Stream Audio:   Web Designers Can’t Rank Your Dental Website Hey I’m the Dental Marketing Guy! welcome to the Dental Marketing Guy Show. Today we’re talking about web designers and why they can’t rank your dental website. Today we’re going to talk about something truly controversial.  I’m probably going to ruffle some feathers by saying these things, but i think it’s important for you to know.  I’m going to cite some important facts before giving you my opinion, because I think that’s important for you to be able to form your own hypotheses. The first thing we have to look at is how websites get ranked on ...
  • SEO vs PPC | Dental Marketing Blog Stream Audio:   SEO vs PPC Hey guys welcome to the Dental Marketing Guy Show I’m a dental marketing guy thanks for joining me. Today we’re looking at the comparative value of SEO vs Pay Per click advertising. First, as you probably already know watching the Dental Marketing Guy Show, SEO is the way we gain higher organic or unpaid rankings on popular search engines.  Pay Per Click Advertising is essentially the same thing, but the difference is that you instantly rank instead of waiting weeks or months for higher rankings.  Just as it sounds, pay per click advertising involves paying per click or call, or other ...
  • SEO isn’t Everything | Dental Marketing Blog Stream Audio:   Why Dental SEO Alone Doesn’t Cut It welcome to the Dental Marketing Guy Show on the dental marketing guy today we’re talking about why SEO alone doesn’t cut it. It’s been said that people don’t care what you know until they know that you care.  That’s why talking about your clinical skills won’t do you a bit of good, even if you are ranked #1 on search engines.  Today we’re going over why SEO shouldn’t be considered a hail Mary for your marketing campaign. SEO is often considered the most basic tenant in a dental marketing campaign.  But it becomes an ...
  • Interview with Jeff Gladnick | Dental Marketing Guy Show Transcript of Jeff Gladnick on The Dental Marketing Guy Show:   Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today we have a very well renowned web designer and marketing specialist. If you’re looking for a mediocre dental website, this guy is not your guy but if you’re looking for a dental website owner, here is the owner and founder of greatdentalwebsites.com. Of course, if you’re looking for a great dental website, he’s your man serving over 300 townies. He’s got an immaculate reputation. It’s such a huge honor to interview Jeff Gladnick. How ...
  • Should Dentists Learn SEO? | Dental Marketing Blog Stream Audio:   Who needs Dental SEO? Welcome to the Dental Marketing Guy Show.  I’m Justin Morgan the dental marketing guy.  Let’s delve into this! SEO is probably the most enigmatic practice in dental marketing today.  Why is that?  I think it comes down to the fact that dentists just have better uses for their time than to learn SEO.  For instance, if you could invest 100 hours into learning SEO, how many CE courses are you missing out on during that time?  Your clinical skills as a dentist are actually at stake by trying to conquer SEO.  Now, if you enjoy “geeking out” doing ...
  • White Hat SEO | Dental Marketing Blog Stream Audio:   What is “White Hat” SEO? Welcome to the Dental Marketing Guy Show, I’m  the dental marketing guy. Let’s delve into this! Today we’re discussing what white hat SEO is.  And keep in mind that some of these terms are subjective when we’re talking about white hat, black hat, grey hat SEO. White hat SEO is a term used to describe any kind of search engine optimization campaign which is in compliance with Google’s webmaster guidelines. My opinion is that white hat SEO is the kind of SEO you should be doing because it is low risk and tends to withstand the algorithmic changes ...
  • SEO Story | Dental Marketing Blog Stream Audio:   2 Major Factors in SEO | Content and Links Welcome to the Dental Marketing Guy Show!  I’m Justin Morgan, aka the dental marketing guy. Today we’re talking about the 2 major factors in SEO content and links. The first factor for SEO is content.  The way search engines decide how to promote a certain piece of content is by crawling it with search engine bots, sometimes called spiders.  These search engine bots crawl as much of the internet as they can.  When they crawl your content, they pick up on the overall genre of that content.  The more content you have ...
  • One Thing To Know About SEO | Dental Marketing Blog Stream Audio:   2 SEO Principles | SEO and Referrals are the SAME THING Welcome to the Dental SEO Show!  I’m Justin Morgan, aka “the dental marketing guy,” and I’m here to tell you that you already know SEO.  That’s right.  In fact, you’ve already done some form of SEO throughout your life and you might not even realize it.  Now if you’re still with me, you’re in for a treat.  Especially if you’re a dentist who knows little about SEO. Search engine optimization is essentially a 2 step process. First, there is the strategic side.  It’s a theory, or philosophy, if you will.  It’s ...
  • You Don’t Always Need SEO | Dental Marketing Blog Stream Audio:   Dental Websites Don’t Need Ongoing SEO I’m Justin the dental marketing guy!  Today we’re talking about how you may be paying for SEO which you don’t need. This largely depends on how competitive your space is in the search engines.  If you’re going for keywords such as New York cosmetic dentist, you’re in for a marathon, not a sprint.  However, Invisalign Paso Robles, CA is a much less competitive keyword.  This may mean that with a proper SEO foundation, you may be able to secure a #1 ranking on search engines without any ongoing effort.  I hope this episode can help ...
  • Quality Dental Plan | Dental Marketing Guy Show https://www.youtube.com/watch?v=B9twH__aI34&feature=youtu.be Transcript of Dr. Dan Marut from Quality Dental Plan on The Dental Marketing Guy Show: Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show, I’m Justin, the dental marketing guy, and today we have a very important guest, you’re going to want to hear what Dr Dan Marut has to say. Dr Dan is – you may have already heard of Quality Dental plan, this is a huge resource, I want to tell you a little bit about Dr Dan, and kind of give him the floor on how he can help you grow your practice, we’re talking case acceptance, we’re talking ...
  • Mastering SEO with Justin Morgan | Dental Marketing Blog Transcript of Delivering Wow Dental Podcast with Justin Morgan aka the dental marketing guy: Stream Audio:   Dr. Anissa Holms: Welcome to the delivering Wow dental podcast, episode 29. Ready to scale up your Facebook marketing? Head on over to DelieveringWowCourse.com Hi guys, and welcome to another episode of the delivering wow dental podcast, I’m your host, Dr. Anissa Holms. Today I actually have a really good friend on the show and was going to be talking all about SEO. Today I’m interviewing Justin Morgan, and some of you guys may already know him, he is known as the dental marketing guy and his dental ...
  • Harmful SEO | Dental Marketing Blog   Stream Audio:   Can SEO Hurt My Dental Practice? That’s my question today. I’m the Justin Morgan, the dental marketing guy.  Here to talk to you about some of the dangers involved in doing SEO for your dental practice. First, it’s important to recognize that SEO can be broken down into two major factors.   “ Content and links. “  I’m not actually a big fan of the maximum “content is king”. Does this mean that if you just blog once per day for 3 years, you’ll automatically rank?  Probably not by that effort alone.  But what I would rather say is that really useful, ...
  • How to Earn Links for SEO | Dental Marketing Blog   Stream Audio:   How to Earn Inbound Links for Dental SEO I’m the Dental Marketing Guy.  Let’s delve into this!  Probably the best form of off page SEO is the earning of inbound links.  That is, to find opportunities from authorities within the dental field who might find value and meaning in linking to your website.  The way of earning inbound links – or “backlinks” as they’re called in SEO, can sometimes be enigmatic with many SEO companies.  Exclusive to those dentists watching this video, we’re going to lift the veil of what kind of process can be used to gain backlinks. There are ...
  • What is SEO? | Dental Marketing Blog   Stream Audio:   What is SEO? Today on the Dental Marketing Guy Show, we’re discussing what SEO is, and more importantly what it means to your practice. Search Engine Optimization is the process of making your website or other property representing your practice more visible on popular search engines.  Most dentists think of ranking their already existing websites, and some would think of building a new one that can rank.  It’s worth mentioning that you can rank your YouTube videos, your practice’s fb page, your LinkedIn page and any other online profile you’d like prospective dental patients to find when assessing a dentist.  When ...
  • Google Leaks | Dental Marketing Blog   Stream Audio:   Google Leaks Hey guys it’s the Dental Marketing Guy Show. Today we’re talking about a hundred and sixty pages of newly released Google leaks. What is it mean for your practice. Hey guys welcome to the dental marketing guy show, episode 2 thanks for joining me. We’re talking about Google leaks today we’re talking about a hundred and sixty pages. If you’re on dentaltown.com if you’re in the marketing section the forum there, you know I started a thread about this very topic this new information. Now here’s the thing is this Google leaks there definitely new to the public and an ...
  • Interview with Joshua Scott | Dental Marketing Guy Show Transcript of Joshua Scott on The Dental Marketing Guy Show:   Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show, I’m Justin, the dental marketing guy, and today we have a guest who – it’s a huge honor to interview; Joshua Scott, the founder of 8e8 dental marketing. And, really interesting, I got to ask you where that name came from, but yeah, maybe you could tell us the story behind why you started 8e8?  We’ve got some huge actionable tips for our viewers on how you can improve your dental marketing from a pro, seasoned pro. This guy’s been in the game ...
  • Patient Value | Dental Marketing Blog Stream Audio:   The Value of a New Patient Hey guys it’s Justin the Dental Marketing Guy! Here to talk about the lifetime value of a new patient. If you’re an ophthalmologist you know that $5,000 is the cost of LASIK so if you’re spending $500 set to gain a new patient that makes sense as an ophthalmologist it’s a much more predictable model. For dentistry it’s not so clear what we want to do is we want to talk about some of the variables of different patients. Whether you’ve got a delta dental patient just comes in for cleanings moves away in three years ...
  • Interview with Dr. Gina Dorfman | Dental Marketing Guy Show Transcript of Dr Gina Dorfman on The Dental Marketing Guy Show:   Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show, I’m Justin, the dental marketing guy, and today I have a guest who you’ve probably already heard of, but just in case, it’s DR Gina Dorfman, she is the founder of YAPI, and it stands for -I think – yet another practice management software, or something like that. Anyway, Dr Gina Dorfman has software that’s based on improving efficiency in your practice, going paperless, and getting online reviews. You know it’s got to be the most comprehensive software I’ve seen, outside of your ...
  • Interview with Dr Eric Jones | Dental Marketing Guy Show Transcript of Dr Eric Jones on The Dental Marketing Guy Show:   Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show, I’m the dental marketing guy, and today I’m joined by Dr Eric Jones, who you may already recognize from the lecture circuit. Dr Jones, met him at the townie meeting here, at the cosmopolitan this year, in Las Vegas, and let me tell you, huge amount of value your about to get for your practice. If you’ve very thought about implants, certain elective procedures, and how these high margin procedures can actually – meaning high profit margin – procedures, can actually ...
  • Interview with Wonderist Agency | Dental Marketing Guy Show   Transcript of Wonderist Agency on The Dental Marketing Guy Show:   Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show, I’m Justin the dental marketing guy, and today we have a couple of all-stars, in the area of Dental Marketing online. From Wonderist agency, we’ve got Laura Maly, and Michael Anderson. Did I say that right? Laura: Maly, yeah, well close enough. I don’t correct people Michael: you got my name perfect though Laura: yeah, yours is the hard one. Justin: excellent. And it’s a huge honor to interview you, because we’re talking about something so important, and that has to do with tracking ROI in marketing, and ...
  • Interview with Laci Phillips on Practice Dynamics | Dental Marketing Guy Show Transcript of Dental Coach Laci Phillips on The Dental Marketing Guy Show:   Justin: Welcome to the Dental Marketing Guy Show, I’m Justin the dental marketing guy, and today we’re going over the top 5 myths when hiring a dental consultant. I have with me today, our guest of honor, Laci Phillips, from practice dynamics, and Laci began her road to coaching as a chair side assistant while going to college to pursue a dream of one day, having her own talk show. And you know, while working her way through the business side of dentistry, she was fortune enough to learn ...
  • Dr Michael Ling on Practice on Fire | Dental Marketing Guy Show Transcript of Dr. Michael Ling on The Dental Marketing Guy Show:     Stream Audio:   Justin: welcome to the Dental Marketing Guy Show, I’m Justin the dental marketing guy, and today we have a very important guest, you’re going to want to hear what Dr Ling has to say, he is starting this year, he has practice on fire, he’s started this in the past. If you haven’t heard of practice on fire yet, it’s very very useful, but don’t let me talk about it, let’s hear from Dr Ling, how’re you? Dr Ling: great Justin, how’re you today? Justin: I’m doing great, I’m doing great. It’s ...
  • Interview with Dr Matthew Bickel | Dental Marketing Guy Show Transcript of Dr Matthew Bickel on The Dental Marketing Guy Show:   Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show, I’m Justin the dental marketing guy, and today we have a very special guest, he is Dr Bickel. And he and his wife have been, you may recognize him from Dentistry uncensored with Howard Farran, he has been a dentist and his wife has been a dentist and they graduated in 1993. He and his wife  have practiced together since 1998, and you know, Dr Bickel, what spurred this interview is, Dr Bickel shared a thread on dental town about his ...
  • Interview with Howard Farran | Dental Marketing Guy Show Transcript of Howard Farran on The Dental Marketing Guy Show:   Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show, I’m the Dental Marketing Guy. Today we have a guest who really needs no introduction, it is an amazing honor to interview Howard Farran, the founder of DentalTown.com, you’ve already heard of him, but let me tell you, this guy is changing dentists’ lives’, it is an amazing resource, DentalTown.com, the Dental Town magazine. What we’re going to talk about today is kind of the history of DentalTown.com, how it helps your practice, and what it means to your future. Ah Howard Farran, how ...
  • Interview with Spencer Peller of YesTrak.com   Transcript of Spencer Peller on The Dental Marketing Guy Show:   Stream Audio:   Justin: Welcome to the Dental Marketing Guy show, I’m the dental marketing guy, and today we have an amazing amount of value to offer, right now Spencer Peller, he is the founder of YesTrak.com, an amazing company that’s doing amazing things for your practice. If you haven’t heard of this yet, get on board, because there is a thief in your dental practice and it’s called voice mail. How’re you doing Mr Peller? Spencer: Doing fantastic thanks Justin, that was a great way to put it, a thief, I love that. Very ...
  • Dr Anissa Holmes on fb Advertising | Dental Marketing Guy Show   https://www.youtube.com/watch?v=v0DOEMwGbqA Transcript of Dr. Anissa Holmes on The Dental Marketing Guy Show:    Learn More About Delivering Wow By Clicking Here!   Stream Audio:   Justin:  welcome to the Dental Marketing Guy show, I’m the Dental marketing Guy, and today I have a very special guest, which for many of you, she needs no introduction. She was voted one of the top 25 woman in dentistry, but a dental products report, Dr Anissa Holmes has effectively  mastered the skills and the use of social media, with a Facebook following of nearly 48,000 fans. As a practicing dentist, author, pod caster and speaker, Dr Holmes shows dentists exactly how to ...
  • ‘Maui Bob’ 5 Star Reviews System | Dental Marketing Guy Show Interview Dental Marketing Guy – Bob ‘Maui Bob’   https://www.youtube.com/watch?v=Lukju9wGEfI Transcript of Maui Bob on The Dental Marketing Guy Show:   Justin: welcome to the Dental Marketing Guy show, today is a very special episode, I have our guest of honor, Bob Summers, he’s also known as Maui Bob, most people on Dental Town would know him as Maui Bob, and Maui Bob has some incredible value to offer the dental industry, let me tell you; some of this stuff is totally new to me, I think it’s going to be totally new to most of our viewers and listeners and lets jump right into it. How ...
  • Dental Marketing Guy: Interview with Dr Christopher Phelps Transcript of Dr. Christopher Phelps on The Dental Marketing Guy Show:   Justin: welcome to the Dental Marketing Guy Show, Today we have Dr Christopher Phelps. Dr Christopher Phelps, thank you for joining me Dr Phelps: my pleasure Justin: it is a huge honor to interview you and let’s just delve right into this. I’m interested in learning, what’s your background as a dentist? Dr Phelps: I’ve been in clinical practice for over 13 years. I graduated from dental school in 2013, I started out in a little old house that I, and the original partner that I had started with, had renovated to a dental office. ...
  • Dr. Sunny Pahouja, DDS: Talks About Patient Experience Lifetime Smiles Dentist Sunny Pahouja Treats His Patients Right! Dr. Sunny Pahouja talks on The Dental Marketing Guy Show to discuss what he does at Lifetime Smiles in Cincinnati to help patients have an unexpectedly pleasant experience! https://www.youtube.com/watch?v=pPrQrTNM1EM   Transcript of Sunny Pahoujah DDS Interview on The Dental Marketing Guy Show: Stream Audio:   Justin: Alright we’re live, welcome to the dental marketing guy show; I’m Justin the dental marketing guy. Today it is a huge honor to have DR Sunny on the show. DR Sunny has some really interesting ideas on how to improve patient experience and how that can actually help your bottom line, and ...
  • Coach Heidi Mount of CoachingDentist.com Interview Coach Heidi Mount: Featured Expert on Dental Marketing Guy Show Learn About the Invisible Profit in Your Dental Practice! Coach Heidi appears on the dental marketing guy show as an expert on the area of finding hidden profits in dental practices.  Here is the video: https://www.youtube.com/watch?v=oeeaxVmn6po Transcript of Coach Heidi Interview on The Dental Marketing Guy Show   Welcome to the marketing guy show!   Justin: Welcome to the dental marketing guy show, I’m Justin the dental marketing guy, joined by Vlad, my co-host from VladKostDentalMarketing.com Today we have a very special guest; she started working in the dental industry in 1998, she’s been licensed in 2 states as a dental ...
  • Dental Maverick Dr. Tuan Pham | Take Control of Your Dental Practice and Your Life! Dental Maverick Dr. Tuan Pham Tells All! It’s an honor and pleasure to interview the legendary “Original Dental Maverick,” Dr. Tuan Pham.  Dr. Pham has a high level of energy, which I personally find addicting.  Dr Pham specializes in helping dentists take control of their dental office, and take control of their destiny!  Learn more about the story behind DentalMaverick.com in this energetic interview!   https://www.youtube.com/watch?v=yMSt48vEdsI Dr. Tuan Pham Appears on The Dental Marketing Guy Show   Justin: Welcome to the dental marketing guy show, today we have a guest who,  for many of you, needs no introduction, Dr Pham, he is really known for a lot of great ...
  • What’s the Lifetime Value of a New Dental Patient? https://www.youtube.com/watch?v=5lgiGM6pMn4 Transcript of Video:   Hey guys it’s Justin the dental marketing guy here to talk about the lifetime value of a new patient. If you’re an ophthalmologist, you know that $5,000 is the cost of LASIK.   So if you’re spending $500 set to gain a new patient that makes sense as an ophthalmologist it’s a much more predictable model. For dentistry, it’s not so clear. What we want to do is we want to talk about some of the variables of different patients. Whether you’ve got a delta dental patient who just comes in for cleanings and moves away in three years different ...
  • Types of Re-Targeting Campaigns for Dental Websites Here are the types of re-targeting that you can implement to be top of mind for prospective dental patients: 1. Search Retargeting –   A prospective dental patient searches for a dentist in your area.  We now know exactly what they want.  But, if you’re not listed on the top 3 listings, you’re probably not the one they’re looking at visiting.  Tie goes by and they’re on fb, or reading the news, or performing other searches online.  And there is your display ad as they peruse one website after another. 2. Dental Website Retargeting – They visit your website.  You place a cookie on ...
  • Tracking New Patients The Dental Marketing Guy is dedicated to promoting a simple, direct, yet powerful idea: Track What Works. With this basic infographic, we see just how simple it can be to ledger what’s working and what’s not with respect to lead generation. Track where your patients came from religiously, and you might be surprised after several months just how effective (or ineffective) each marketing tactic really is. Whether you invest in SEO or another form of lead generation, this is a great starting point for tracking where new leads come from. Read more at my dental marketing blog.
  • Actionable Dental Marketing Idea #2 Today we’re featuring a dental office who has really turned the new patient faucet on through a variety of internal marketing efforts.  Pine Crest Dental’s very own Dr. Williams showcases an incredible Halloween dental marketing strategy which speaks for itself. https://www.youtube.com/watch?v=pqsgTqekmn8 The benefits of branding by having children arrive at the practice are immediately evident.  Additionally, the practice is aligning themselves with altruistic values and support for America’s military personnel.  Promoting great oral health is something you must live by, and preventing excessive consumption of sugars is being demonstrated by Pine Crest Dental in this promotion.  Obviously, the contribution being made has ...
  • The True Value of a New Patient The True Value of a New Dental Patient. It could be the most fundamental marketing principle for a dental office.  So why is it so confusing to identify an accurate figure?  It could be that, unlike an ophthalmologist who knows ever Lasik case makes $5,000, dentist are unable to easily break off such a straightforward number.  The fact that someone comes into your dental practice to get a $199 cleaning and initial exam certainly doesn’t mean that patient only means $40 of lifetime net profit to your dental practice.  Let’s break down some reasonable inferences from which we can determine a ...
  • In Marketing, Timing is Everything Of the popular dental marketing tactics, the level of effectiveness seems to have a common theme.  Hitting the right audience at the right time. I think that’s why SEO has become such a huge boon in dental marketing.  You’re only showcasing your practice at the exact moment a prospective patient is actively searching for a dentist. Some dentists wonder how their $10k mailer campaign could possibly not work.  Or that $5k full page newspaper ad for the local weekly paper.  Or how that radio ad which reached so many, fell on deaf ears. The answer is timing.  You can’t control other people’s schedule, ...
  • Why Web Designers Can’t Rank Your Site If you’ve ever studied seo even a little bit, you know that inbound links are one of the most important aspects to ranking on popular search engines. This might be a bit controversial, just so you know. This post will shake up those who design websites and claim to also rank them, no doubt. But it’s important for Townies to know that just because a website designer is ranked for keyword such as “ dentist.” Why? The reason has everything to do with the type of ...
  • Referrals- Top 3 Tips Addressing Patient Perception Dentists ignore these top 3 tips on how to best ask for referrals all the time. Why should you care?  Because dentistry is riddled with bad marketing practices, and instead of blending in with the crowd, it’s now easier than ever before to stand out.  You have to love the dentists that ignore these tips because, there they are, your competitors, making it easy for you to shine. You can apply these tomorrow! Here are the top 3 tips on how to ask for patient referrals:     1. Thanking Patients who refer to your dental practice.  Have a system in place to thank those who ...
  • 4 Ways Your Business Can Market on a Budget 4 Ways Your Business Can Market on a Budget Marketing in the twenty-first century requires a lot of know-how and lot of compromise. If you’re doing your marketing on a budget, the amount of compromise you need to include doubles and it seems as though the content you make is never as good as what is made when you have unlimited funds. Marketing on a budget is something that many small businesses have to utilize in order to stay relevant on the Internet. Here are a handful of ways that your business can do top-class marketing on a relatively small budget. 1. ...
  • What Dental Patients Really Want Dentists, Put down that hand piece for just one minute.  Have you ever stopped to think what your prospective patients really want?  Of course you have.  But have you ever researched empirical data which indicates what dental patients really want most from their (would be) dentist?  50% of people don’t have a dentist, and yet they need one.  These 50% are your target market.  Let’s talk about what these people want: 1. Patients want an easily understood, forthright discussion about dental costs. Dental patients tend to feel that dentists want to charge them for “unneeded” procedures.  Help them by discussing the difference between basic ...
  • Dental Advertising vs Dental Marketing Hey Dental Marketing Guy, I hear you talking about internal marketing for dental offices, and also about dental marketing such as SEO and optimizing a dental website for conversions.  Which is marketing, and which is advertising? Marketing for Dentists: When talking about dental marketing, what comes to mind?  Direct mail postcards with discount dental evaluations, search engine optimization, online ads that show up in your facebook feed?  In fact this is not what I refer to as “dental marketing.”  Marketing is everything about who you are and what you do to enhance the patient experience.  It’s as much about enhancing patient care as ...
  • Actionable Marketing Idea for Dentists #1 Actionable Dental Marketing Tip #1: Create incentives for your team to answer the phone, email, and live chat.  By offering a $10 bonus for each appointment booked form an inbound call, email, or live chat inquiry, you’ll be amazed at how fast your staff will fight over the privilege to take over case acceptance. Most dental practices don’t want to be interrupted by the phone, much less so an email or live chat box.  By providing this $10 incentive, you’ll have your staff actually supporting your most valuable marketing efforts.  Instead of groaning about a new responsibility of answering an “interrupting” live ...
  • Dental SEO | Top 101 Search Marketing Ideas for Dentists Dental marketing guyThe remaining Dental SEO Techniques coming soon! Looking for SEO tips for your dental website? Justin Morgan, SEO expert, tells all in this 101 Dental SEO tips blog post: Dental Domain Name Aspects 1. Domain Age – How long have you owned your domain name? You’re going to need to establish some trust with search engines in order to rank well. One of the ways to show that you’re a trustworthy brand is to be around for a while. Another way is to pre-pay for your domain for 5 or 10 years into the future. This is because a valid brand is ...