Dental Marketing Guy is Featured in:
What works for doc-in-a-box won’t work for you. We’ll get you solutions that fit your style and goals.
I don’t have long term contracts. I want you to be happy, so we'll stay in touch often.
I don’t compete against myself. I won’t
work with anyone in your geographic location.
You’ll never be in the dark about what I'm doing to help you gain new patients.
This marketing campaign involved us crafting a professional video which compels new patients to call Dr. Hansen over all the other choices Google offers. The blog has content which is actually useful to dental patients.
FAQs are addressed, patient testimonials are provided, and this website’s navigation allows for prospective patients to easily find out what makes this dental office different. This website is easily found on Google, which is their primary source of new patients (aside from word-of-mouth referrals).
This dental office is a great example of a team that came together to make patients feel comfortable. From the first Google search, to the first operative procedure. This dental team made sure to be authentic, empathetic, and resourceful. It’s no wonder that this dental office has earned many referrals from patients who originally searched online and just happened to find them at the top!
My brand is built on my reputation. Unlike many marketing companies, I won’t send you unsolicited postcards. I won’t cold call you. I don’t take out huge ads just to show you my logo. Instead, I contribute. I teach. I want you to feel comfortable with the direction your marketing is heading. From Dental Town to Dental Economics to Dentistry IQ and Dentistry Today, and dozens of other dental blogs, I help reduce confusion and make dental marketing as clear as possible. Many dental marketing companies turn to me for advice on how to attract new dental patients from Google. Maybe that’s why I’ve been featured in more marketing and dentistry websites and magazines than anyone else (on the topic of dental SEO). My goal is to help you become educated on what the path of least resistance is in marketing in your community.
With DMG, you’ll know what you’re getting. I chose to teach marketing in dentistry because I see a real-life value in allowing good clinicians to be found by those actively looking for you. But it’s about more than just getting new patients and increasing production. My clients feel a sense of duty to be visible on search engines. Dentists that I work with know that they’re doing great dentistry. How could they not hire the a competent SEO specialist to rank on Google? If you’re interested in learning how many new patients you can gain from being at the top of search engine results, check out the first step in my marketing process, “velscoping your keywords.” While I only work with one dentist per geographic area, I can at least point you in the right direction (if I’m already working with another dentist in your neighborhood). Not every dental office is a good fit for a particular marketing tactic. My goal is to allow you to find your voice and discover which marketing strategy is best for you. I’ve spent years becoming well connected in the dental industry, and if my marketing specialty isn’t the right fit for you, I’d love to help you find your perfect match!
If you like the idea of being connected to the most successful people in dentistry, and learning from dentists and dental consultants who have been around for decades, I’d recommend checking out my blog on a variety of dentistry marketing topics.
Not all websites convert Google traffic into new patients. Together, we'll create a website that helps patients trust your expertise.Find Out More
Search engine optimization (SEO) involves getting you new patients from Google. Let’s eliminate those holes in your schedule.Find Out More
There’s good reason that top dental websites invite me as a contributor. If you’d like me to speak at your event, drop me a line.Find Out More
I created the first dental SEO course, which I call the "Invisalinks Method." Learn how I deliver new patients to dentists like you.Find Out More
Hi, I’m Justin. I’m known by most dental professionals as “DMG,” which is an acronym for “dental marketing guy.” I do SEO for dentists, which means my approach starts with a marketing assessment which weighs whether or not SEO is a good fit for your marketing goals. Other marketing companies may have a set offering, but my approach is to guide you in the optimal direction. If you’re like most dental professionals, you’ll tell others about how my marketing company helped you find your way. Your referrals help me succeed, even if I’m able to help you decide against SEO (or any other marketing service I offer). That’s my business model. Just like you don’t pitch dentistry, I don’t pitch marketing. I show you what you need to know about marketing, just the same way you explain to your patients treatment planning options. With my marketing company, you’re in full control.
For instance, if our research shows that Google will only bring you 5 new patients per month, you may decide that SEO isn’t a great marketing strategy for you. This frees up your marketing budget for more effective marketing or advertising strategies.
As another example, SEO might bring you 100+ new patients per month, but the competition level for SEO in your area is too high for you to pursue that path. My deliberate approach and respect for your marketing budget is what dentists appreciate most about my marketing company. You deserve a marketing company who’s honest with you, and this helps when we’re making realistic projections of what I can bring you.
I teach dental professionals how to become new patient magnets. I offer the first and only step-by-step dental SEO course. I teach dentists and marketing professionals alike about a variety of marketing topics which help you attract patients from search engines. I teach in exclusive groups on marketing topics which are heavily guarded, as well as teach publicly. Some of what I teach about marketing can be found in places such as Dental Town, Dentistry IQ, Dental Product Reports, Dentistry Today, and myriads of other marketing blogs.
Transparency and adaptability are core tenants in my style of marketing.
Unlike some marketing companies, I believe you have a right to know what’s being done for your SEO (or other types of marketing), why it’s working, and how we can improve your new patient flow in the future.
My passion involves teaching, and there is no greater way to teach than demonstrate various case studies. For instance, my Invisalinks Method SEO Course teaches you marketing techniques which are working for dentists all over the world. If you contact my team, we’ll be happy to show you examples of dental teams who are succeeding in their marketing strategies. I’m more than happy to supply you with various success stories, references, and examples of our marketing services. Feel free to contact me and reserve a time in my calendar on my contact page. We’ll be able to go over what you’ve done with your marketing in the past, and form a marketing/advertising strategy to help you get where you need to be.
When I started my dental marketing company, I had three choices. I could serve a vast amount of dentists with minimal effectiveness. I could also serve a modest amount of dentists with moderate effectiveness. Or, I could serve a smaller amount of dentists with the utmost effectiveness. I chose the latter. When you work with me, you’re electing to work with someone who’s taking your success very seriously. This means I have to take the time out to learn how you define success. I have to customize a solution to help you achieve your goals. My marketing company can help you gain a firm understanding of the hows and whys behind your marketing strategy. I want to personally make sure that you’re getting the new patient results you’re after. This personal approach is how we start our relationship, and that’s how it’ll remain.
This is a critical question in our marketing efforts. If you’re not seeing an increase in new patients, production, and ultimately take home pay, what good is SEO? I’ll work with you to make sure that SEO is going to get you new patients.
This discovery phase should take place before you invest a penny in SEO. I call this process “Velscoping your keywords.” It’s the first step in determining what kind of new patient flow you can reasonably expect from our SEO efforts. Velscoping your keywords puts you in control, by providing a forecast of what SEO means to your practice.
If we agree to proceed with SEO, we’ll continue to monitor the ROI of your SEO marketing efforts. We do this by discussing your new patient flow (and sources), and often times pulling reports from your practice management system, such as Open Dental.
It’s important that you’re comfortable with the entire process, because your cooperation and collaboration allows me to best serve you.
When people feel a sense of familiarity with your office, your team, and you, website visitors tend to call you.
Many dental patients aren’t sure what they’re looking for in a dentist until they see it. That’s where I come in. We’ll work together to identify commonalities between all your favorite patients.
We want to avoid patients who are “price shoppers,” or don’t really value your standard of care or clinical expertise. We want to attract dental patients that you get along with. Patients who stay, pay and refer.
People tend to prefer to do business with those that they know, like, and trust. While word of mouth referrals provide the path of least resistance in reducing perceived risk (on the patient’s part), referrals can’t help you attract the myriads of new patients who are searching on Google.
When your prospective patients search on Google, they don’t know how to differentiate you from other dentists. They lack the trust factor that comes with a patient referral.
We need to identify what kind of pictures, words, and videos your prospective patients want to see and hear. An understanding of consumer psychology is paramount in discovering what type of message to portray on your dental website.
You’ve probably heard of other dentists dropping a postcard campaign or some other form of dental marketing, where they received many “price shoppers” and difficult to deal with patients. I help you avoid these types of patients.
We want to craft a message that subtly discloses what types of patients you’re looking for (without being rude). The way we craft testimonials is one way we accomplish this. Another way is through video. The creation of a clear headline and sub-headline is one way to deter nightmare patients. We have only a few seconds to adduce some evidence that you’re a top level dentist, drawing you prospective patients into a marketing funnel. It’s my goal to help you grow your practice on your terms. This means consulting with me in a 15, 30, or 60 minute brainstorming session about what marketing efforts you’ve tried in the past, and what kinds of marketing ideas might be interesting to you in the future.
The most common snare for dentists looking for marketing services is what I call the “pay and pray” method of marketing.
It’s natural to delegate your marketing (particularly with SEO), but sometimes full delegation can lead to a lack of accountability with your marketing company.
The pay and pray method of marketing seems efficient and the theory makes sense. Paying a company to entirely handle your marketing can seem appealing, but at my dental marketing firm, we’ve learned better.
Your involvement and participation in crafting a unique, helpful message is critical to your marketing success. If you’d like to learn more about how and why my dental marketing services are highly regarded by dentists all over the country, feel free to schedule an appointment with me on my contact page.
This is a critical question in our marketing efforts. If you’re not seeing an increase in new patients, production, and ultimately take home pay, what good is SEO?
I’ll work with you to make sure that SEO is going to get you new patients. This discovery phase should take place before you invest a penny in SEO. I call this process “Velscoping your keywords.” Velscoping your keywords is the first step in determining what kind of new patient flow you can reasonably expect from our SEO efforts.
Velscoping your keywords puts you in control, by providing a forecast of what SEO means to your practice. If we agree to proceed with SEO, we’ll continue to monitor the ROI of your SEO marketing efforts.
We do this by discussing your new patient flow (and sources), and often times pulling reports from your practice management system, such as Open Dental. It’s important that you’re comfortable with the entire process, because your cooperation and collaboration allows me to best serve you.
One of your biggest referral sources will be happy patients, particularly happy patients who came to learn of your practice through search engines.
This might seem counter-intuitive, at first. The reason why a patient from Google refers more often is due to the fact that patients who come from word-of-mouth referrals tend to come from the same social circles (on average). They tend to know each other. After a couple degrees of separation, your word of mouth slows down.
When you introduce media-generated new patients (such as new patients from Google), they tend to be new movers to the area. They also tend to know a completely different set of people. This principle of including new patients who aren’t close-knit with your existing patients is what spurs practice growth through word of mouth.
For many dentists, one patient who knows many people is all it takes to open up the floodgates of new patient referrals.