THE DENTAL MARKETING GUY

A Dental Marketing Company for Dentists who want RESULTS.
Get Ready to LOVE Your Marketing Strategy!
List of My Services
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What makes Dental Marketing Guy better than
other dental marketing firms?

Personalized Service

Personalized Service

What works for doc-in-a-box won’t work for you. We’ll get you solutions that fit your style and goals.
No Long Term Contracts

No Long Term Contracts

I don’t have long term contracts. I want you to be happy, so we'll stay in touch often.
One Dentist Per Market

One Dentist Per Market

I don’t compete against myself. I won’t work with anyone in your geographic location.
Transparency

Transparency

You’ll never be in the dark about what I'm doing to help you gain new patients.
Personalized Service

Personalized Service

What works for doc-in-a-box won’t work for you. We’ll get you solutions that fit your style and goals.
No Long Term Contracts

No Long Term Contracts

I don’t have long term contracts. I want you to be happy, so we'll stay in touch often.
One Dentist Per Market

One Dentist Per Market

I don’t compete against myself. I won’t work with anyone in your geographic location.
Transparency

Transparency

You’ll never be in the dark about what I'm doing to help you gain new patients.

Dental Marketing Case Study

See how Dental Marketing Guy has helped Dentists Like You:

Dentist Marketing on Google Successfully

This marketing campaign involved us crafting a professional video that compels new patients to call  Dr. Juban over all the other choices Google offers. The blog has content which is actually useful to dental patients.

FAQs are addressed, patient testimonials are provided, and this website’s navigation allows for prospective patients to easily find out what makes this dental office different. This website is easily found on Google, which is their primary source of new patients (aside from word-of-mouth referrals).

This dental office is a great example of a team that came together to make patients feel comfortable. From the first Google search to the first operative procedure. This dental team made sure to be authentic, empathetic, and resourceful. It’s no wonder that this dental office has earned many referrals from patients who originally searched online and just happened to find them at the top!
This dental marketing agency showcases a dental marketing example of a dentists who was able to achieve great results by working with our dental marketing specialist Justin Morgan

A Dental Marketing Company with Reviews:

Justin discussing marketing plan with Dr. FarrDental Marketing Guy - 9 years of experience

With The Dental Marketing Guy, Your Marketing Services have a Strategy

My brand is built on my reputation. Unlike many dental marketing companies, I won’t send you unsolicited postcards. I won’t cold call you. I don’t take out huge ads just to show you my logo. Instead, I contribute. I teach. I want you to feel comfortable with the direction your marketing is heading. From Dental Town to Dental Economics to Dentistry IQ and Dentistry Today, and dozens of other dental blogs, I help reduce confusion and make dental marketing as clear as possible. Many dental marketing companies turn to me for advice on how to attract new dental patients from Google. Maybe that’s why I’ve been featured in more marketing and dentistry websites and magazines than anyone else (on the topic of dental marketing). My goal is to help you become educated on what the path of least resistance is in marketing in your community.

Dental Marketing Guy: Dental Marketing Agency that both Teaches Marketing and Provides Digital Marketing Services

With Dental Marketing Guy, you’ll know what you’re getting. I chose to teach marketing in dentistry because I see a real-life value in allowing good clinicians to be found by those actively looking for you. But it’s about more than just getting new patients and increasing production.

My clients feel a sense of duty to be visible on search engines. Dentists that I work with know that they’re doing great dentistry. How could they not hire a competent SEO specialist to rank on Google? If you’re interested in learning how many new patients you can gain from being at the top of search engine results, check out the first step in my marketing process, “velscoping your keywords.”

While I only work with one dentist per geographic area, I can at least point you in the right direction (if I’m already working with another dentist in your neighborhood). Not every dental office is a good fit for a particular marketing tactic. My goal is to allow you to find your voice and discover which marketing strategy is best for you. I’ve spent years becoming well connected in the dental industry, and if my marketing specialty isn’t the right fit for you, I’d love to help you find your perfect match!

If you like the idea of being connected to the most successful people in dentistry and learning from dentists and dental consultants who have been around for decades, I’d recommend checking out my blog on a variety of dentistry marketing topics.
Marketing Consultation

Dental Marketing Services

Dental marketing guy offers marketing courses to dentists, including his SEO course

SEO Course

I created the first dental SEO course, which I call the "Invisalinks Method." Learn how I deliver new patients to dentists like you.
Find Out More
Speaking event of dental marketing guy

Speaking

There’s a good reason that top dental websites invite me as a contributor. If you’d like me to speak at your event, drop me a line.
Find Out More
Dental SEO as an aspect of dental advertising services offered by Dental Marketing Guy

Dental SEO

Search engine optimization (SEO) involves getting you new patients from Google. So let’s eliminate those holes in your schedule.
Find Out More
Dental Marketing Guy offers various marketing services for dentists, including website creation

Dental Web Design

Not all websites convert visitors into butts in your chairs. I help you create a website that allows patients to trust your expertise.
Find Out More
Dental Marketing Guy at a dentist_s office who is interested in various marketing services offered by a reputable dental advertising firm

We’re a small dental marketing company, by design

When I started my dental marketing agency, I had three choices. I could serve a vast amount of dentists with minimal effectiveness. I could also serve a modest amount of dentists with moderate effectiveness. Or, I could serve a smaller amount of dentists with the utmost effectiveness.  I chose the latter. When you work with me, you’re electing to work with someone who’s taking your success very seriously. This means I have to take the time out to learn how you define success. I have to customize a solution to help you achieve your goals. My marketing company can help you gain a firm understanding of the hows and whys behind your marketing strategy. I want to personally make sure that you’re getting the new patient results you’re after. This personal approach is how we start our relationship, and that’s how it’ll remain.

Meet Justin Morgan,
the “Dental Marketing Guy

Hi, I’m Justin. I’m known by most dental professionals as “DMG,” which is an acronym for “Dental Marketing Guy.” I do SEO for dentists, which means my approach starts with a marketing assessment that weighs whether SEO is a good fit for your marketing goals. Other SEO companies may have a set offering, but my approach is to guide you in the optimal direction. If you’re like most dental professionals, you’ll tell others about how my marketing company helped you find your way. Your referrals help me succeed, even if I’m able to help you decide against SEO (or any other marketing service I offer). That’s my business model. Just like you don’t pitch dentistry, I don’t pitch SEO. I show you what you need to know about search engine optimization, just the same way you explain to your patients treatment planning options. With my marketing company, you’re in full control.

For instance, if our research shows that Google or Bing will only bring you 5 new patients per month, you may decide that SEO isn’t a great marketing strategy for you. This frees up your marketing budget for more effective martketing methods or advertising avenues.

As another example, SEO might bring you 100+ new patients per month, but the competition level for SEO in your area is too high for you to pursue that path. My deliberate approach and respect for your marketing budget is what dentists appreciate most about my advertising a. You deserve a  dental marketing company who’s honest with you about what's possible with one or more types of dental marketing for your unique practice area.

I teach about SEO all over the world. My SEO analysis is known as the most comprehensive guide on whether or not your dental practice should pursue SEO.

I am a public speaker on the topic of marketing for dental and orthodontic practices, with an emphasis on SEO and PPC strategy on Google and Bing and other search engines.

You need my SEO analysis before you invest a penny in SEO or Google Ads. It's basically the same as an initial oral exam, but for your practice's search engine optimization.

Without a solid marketing analysis, we're basically flying blind.

I look forward to helping you learn what's possible with respect to getting more new patients from Google with my dental marketing analysis!

For more about my background and how I became a dental marketing specialist, click the button, below.

More About Me

Transparency and adaptability are core tenants in my style of dental marketing

With Dental Marketing Guy, you’ll know what you’re getting. I chose to teach search engine optimization in dentistry because I see a real-life value in making sure that you understand your SEO strategy. From the first phone call with me or one of my trained dental marketing professionals, we’ll ensure we have the information to understand best what kind of marketing efforts you’ve made in the past. We’ll ask about the history of SEO in your dental practice. You’ll be able to tell whether you’re a good candidate for our marketing analysis for dentists.

With my dental marketing firm, it’s about more than just promising new patients and increasing production. It’s about taking a deliberate, strategic approach to what kinds of dental marketing options might be the best fit for you.

My dental marketing analysis is designed to help you understand the risks, pitfalls, and hidden dangers involved in pursuing a hodgepodge of dental marketing services.

I offer SEO services, dental website design, and pay-per-click advertising services. I can offer you other types of dental marketing services, but only if your marketing analysis proves it to be the path of least resistance for your dental practice.

The most important thing to me is that you’re able to make a well-informed decision about what kind of dental marketing strategy is best for you. My marekting analysis is the most comprehensive marketing analysis in the entire dental industry. If you’d like to see an example of my marketing analysis, contact me and I'll give you one.
Get Marketing Analysis

Dentist Marketing FAQs

Do you have more questions about how I can help you with your marketing strategy? Let’s schedule a marketing strategy call!

Talk Marketing with Me!

This is a critical question in our marketing efforts. If you’re not seeing an increase in new patients, production, and ultimately take-home pay, what good is SEO? I’ll work with you to make sure that SEO is going to get you new patients.

This discovery phase should take place before you invest a penny in SEO. I call this process “Velscoping your keywords.” It’s the first step in determining what kind of new patient flow you can reasonably expect from our SEO efforts. Velscoping your keywords puts you in control, by providing a forecast of what SEO means to your practice.

If we agree to proceed with SEO, we’ll continue to monitor the ROI of your SEO marketing efforts. We do this by discussing your new patient flow (and sources), and oftentimes pulling reports from your practice management system, such as Open Dental.

It’s important that you’re comfortable with the entire process because your cooperation and collaboration allow me to best serve you.

People tend to prefer to do business with those that they know, like, and trust. While word of mouth referrals provide the path of least resistance in reducing perceived risk (on the patient’s part), referrals can’t help you attract the myriads of new patients who are searching on Google.

When your prospective patients search on Google, they don’t know how to differentiate you from other dentists. They lack the trust factor that comes with a patient referral.

We need to identify what kind of pictures, words, and videos your prospective patients want to see and hear. An understanding of consumer psychology is paramount in discovering what type of message to portray on your dental website.

You’ve probably heard of other dentists dropping a postcard campaign or some other form of dental marketing, where they received many “price shoppers” and difficult to deal with patients. I help you avoid these types of patients.

We want to craft a message that subtly discloses what types of patients you’re looking for. The way we craft testimonials is one way we accomplish this. Another way is through video. The creation of a clear headline and sub-headline is one way to deter nightmare patients. For instance, if you're offering dental implants as your core offering, you can make this clear from the start.

We have only a few seconds to adduce some evidence that you’re a top-level dentist, drawing your prospective patients into a marketing funnel. It’s my goal to help you grow your practice on your terms. This means consulting with me in a 15, 30, or 60-minute brainstorming session about what marketing efforts you’ve tried in the past, and what kinds of marketing ideas might be interesting to you in the future.

The most common snare for dentists looking for marketing services is what I call the “pay and pray” method of marketing.

It’s natural to delegate your marketing (particularly with SEO), but sometimes full delegation can lead to a lack of accountability with your marketing company.

The pay and pray method of marketing seems efficient and the theory makes sense. Paying a company to entirely handle your marketing can seem appealing, but we've learned better at my dental marketing firm.

Your involvement and participation in crafting a unique, helpful message is critical to your marketing success. If you’d like to learn more about how and why my dental marketing services are highly regarded by dentists all over the country, feel free to schedule an appointment with me on my contact page.

Trust.

When people feel a sense of familiarity with your office, your team, and you, website visitors tend to call you.

Many dental patients aren’t sure what they’re looking for in a dentist until they see it. That’s where I come in. We’ll work together to identify commonalities between all your favorite patients.

We want to avoid patients who are “price shoppers,” or don’t really value your standard of care or clinical expertise. We want to attract dental patients that you get along with. Patients who stay, pay, and refer.

Yes. No other marketing company for dentists has been featured in as many marketing AND dentistry publications on the topic of dental marketing as my own marketing analysis. My marketing analysis is the result of years of marketing experience with dental practices. It helps us form a smart, low-risk dental marketing strategy.

I love emphasizing our strategic approach to dental marketing. As I once put it in a blog post I wrote, "measure twice, cut once." This is the philosophy of my dental marketing agency. Everyone who works with me at Dental Marketing Guy understands that dental professionals need to know what they're getting into before agreeing to pay for marketing services. With my approach, you'll always be fully informed with the data on what types of advertising and marketing techniques will work best for you and your dental team.

One of your biggest referral sources will be happy patients, particularly those who came to learn about your practice through search engines.

This might seem counter-intuitive, at first. The reason why a patient from Google refers more often is due to the fact that patients who come from word-of-mouth referrals tend to come from the same social circles (on average). They tend to know each other. After a couple of degrees of separation, your word of mouth slows down.

When you introduce media-generated new patients (such as new patients from Google), they tend to be new movers to the area. They also tend to know a completely different set of people. This principle of including new patients who aren’t close-knit with your existing patients is what spurs practice growth through word of mouth.

For many dentists, one patient who knows many people is all it takes to open up the floodgates of new patient referrals.

Some dental marketers specialize in word-of-mouth marketing for dental offices. Often referred to as "ground marketing" in the dental industry, it is a form of advertising without paying for advertising. For instance, you can set up a booth at local events and promote broader community awareness of your dental practice. If you'd like more information on this style of dental marketing, feel free to contact me and I'll give you some free tips!

Due to the high demand for my services, I can’t guarantee that I am available in your area. However, it never hurts to schedule an appointment! Before our call, I will let you know if I have a client in your area. That way, you’ll know right away.

Depending on what kind of marketing services you’re looking for, I will refer you to one of my colleagues who is excellent at dental marketing. This way you can know that you got a referral from a real marketing professional!

Dental Marketing Tip: Ask the dentist marketing agency you're assessing what they think of 3 or 4 of their competitors. Their answers might allow you to gain more insight into their marketing philosophy than working with them for months.

Frequently Asked question

How Do You Actually Get New Patients From Google?

This is a critical question in our marketing efforts. If you’re not seeing an increase in new patients, production, and ultimately take-home pay, what good is SEO? I’ll work with you to make sure that SEO is going to get you new patients.

This discovery phase should take place before you invest a penny in SEO. I call this process “Velscoping your keywords.” It’s the first step in determining what kind of new patient flow you can reasonably expect from our SEO efforts. Velscoping your keywords puts you in control, by providing a forecast of what SEO means to your practice.

If we agree to proceed with SEO, we’ll continue to monitor the ROI of your SEO marketing efforts. We do this by discussing your new patient flow (and sources), and oftentimes pulling reports from your practice management system, such as Open Dental.

It’s important that you’re comfortable with the entire process because your cooperation and collaboration allow me to best serve you.

What Is The Psychology Behind Choosing A Dentist?

People tend to prefer to do business with those that they know, like, and trust. While word of mouth referrals provide the path of least resistance in reducing perceived risk (on the patient’s part), referrals can’t help you attract the myriads of new patients who are searching on Google.

When your prospective patients search on Google, they don’t know how to differentiate you from other dentists. They lack the trust factor that comes with a patient referral.

We need to identify what kind of pictures, words, and videos your prospective patients want to see and hear. An understanding of consumer psychology is paramount in discovering what type of message to portray on your dental website.

How Do You Avoid “Nightmare” Dental Patients?

You’ve probably heard of other dentists dropping a postcard campaign or some other form of dental marketing, where they received many “price shoppers” and difficult to deal with patients. I help you avoid these types of patients.

We want to craft a message that subtly discloses what types of patients you’re looking for. The way we craft testimonials is one way we accomplish this. Another way is through video. The creation of a clear headline and sub-headline is one way to deter nightmare patients. For instance, if you're offering dental implants as your core offering, you can make this clear from the start.

We have only a few seconds to adduce some evidence that you’re a top-level dentist, drawing your prospective patients into a marketing funnel. It’s my goal to help you grow your practice on your terms. This means consulting with me in a 15, 30, or 60-minute brainstorming session about what marketing efforts you’ve tried in the past, and what kinds of marketing ideas might be interesting to you in the future.

What Are Some Of The Dangers And Pitfalls Involved In Marketing?

The most common snare for dentists looking for marketing services is what I call the “pay and pray” method of marketing.

It’s natural to delegate your marketing (particularly with SEO), but sometimes full delegation can lead to a lack of accountability with your marketing company.

The pay and pray method of marketing seems efficient and the theory makes sense. Paying a company to entirely handle your marketing can seem appealing, but we've learned better at my dental marketing firm.

Your involvement and participation in crafting a unique, helpful message is critical to your marketing success. If you’d like to learn more about how and why my dental marketing services are highly regarded by dentists all over the country, feel free to schedule an appointment with me on my contact page.

What Causes Dental Patients To Pick Up The Phone And Call You?

Trust.

When people feel a sense of familiarity with your office, your team, and you, website visitors tend to call you.

Many dental patients aren’t sure what they’re looking for in a dentist until they see it. That’s where I come in. We’ll work together to identify commonalities between all your favorite patients.

We want to avoid patients who are “price shoppers,” or don’t really value your standard of care or clinical expertise. We want to attract dental patients that you get along with. Patients who stay, pay, and refer.

Is it true you’re the first Dental Marketing Company mentioned on Entrepreneur Magazine?

Yes. No other marketing company for dentists has been featured in as many marketing AND dentistry publications on the topic of dental marketing as my own marketing analysis. My marketing analysis is the result of years of marketing experience with dental practices. It helps us form a smart, low-risk dental marketing strategy.

I love emphasizing our strategic approach to dental marketing. As I once put it in a blog post I wrote, "measure twice, cut once." This is the philosophy of my dental marketing agency. Everyone who works with me at Dental Marketing Guy understands that dental professionals need to know what they're getting into before agreeing to pay for marketing services. With my approach, you'll always be fully informed with the data on what types of advertising and marketing techniques will work best for you and your dental team.

How Do You Gain Momentum With Word Of Mouth Marketing?

One of your biggest referral sources will be happy patients, particularly those who came to learn about your practice through search engines.

This might seem counter-intuitive, at first. The reason why a patient from Google refers more often is due to the fact that patients who come from word-of-mouth referrals tend to come from the same social circles (on average). They tend to know each other. After a couple of degrees of separation, your word of mouth slows down.

When you introduce media-generated new patients (such as new patients from Google), they tend to be new movers to the area. They also tend to know a completely different set of people. This principle of including new patients who aren’t close-knit with your existing patients is what spurs practice growth through word of mouth.

For many dentists, one patient who knows many people is all it takes to open up the floodgates of new patient referrals.

Some dental marketers specialize in word-of-mouth marketing for dental offices. Often referred to as "ground marketing" in the dental industry, it is a form of advertising without paying for advertising. For instance, you can set up a booth at local events and promote broader community awareness of your dental practice. If you'd like more information on this style of dental marketing, feel free to contact me and I'll give you some free tips!

Are Your Dentist Marketing Services Available In My Area?

Due to the high demand for my services, I can’t guarantee that I am available in your area. However, it never hurts to schedule an appointment! Before our call, I will let you know if I have a client in your area. That way, you’ll know right away.

Depending on what kind of marketing services you’re looking for, I will refer you to one of my colleagues who is excellent at dental marketing. This way you can know that you got a referral from a real marketing professional!

Dental Marketing Tip: Ask the dentist marketing agency you're assessing what they think of 3 or 4 of their competitors. Their answers might allow you to gain more insight into their marketing philosophy than working with them for months.