Dental SEO that works DENTAL SEO EXPERT FOR DENTISTS
Dental SEO Expert, Justin Morgan
Learn from the guy who’s been published in more dentistry and marketing publications about SEO than anyone else. See if your website is missing out on a flood of new patients. Patients who are using Google to search for a dentist. Patients who value comprehensive care.
Why Choose My Dental SEO Agency?
Transparency
Keep up with algorithms
Actual New Patients
Understand Your ROI
Search engines change, so my dental SEO strategy adapts over time
Dental SEO Strategies I’ve used with Dentists
My dental SEO client case studies:
In a 6 month time frame, Juban Cowen Dental was earning up to 10 new patients per day from Google. Juban Cowen Dental found themselves investing in no other form of marketing (besides SEO). By having an attractive website with a message that Baton Rouge, LA loves, Juban Cowen Dental was able to dominate the Google search landscape. Their previous name was Juban Dental and later they decided to change the name to Juban Cowen Dental. With a brand new domain name and brand to promote, Juban Cowen Dental didn’t have the SEO firepower that the former domain name did. In fact, the search engine rankings for the new domain name were abysmal! We talked about this before making the move, and we expected this to occur. It was one of the assumed costs of re-branding to a name Dr Juban & Dr. Cowen was proud of. The phone stopped ringing. The patients stopped calling. It was miserable!
Within a few weeks, we saw upward movement in our Google rankings. Within 2 months, Dr Juban & Dr. Cowen was back on page 1 of Google! Slowly, over the next couple months, this brand new domain name started delivering new patients again! With the new, refreshed brand name and logo, Juban Cowen Dental began serving many new patients. This time, with the highest possible Google Rankings and a brand name that represents who they are! They are ranking on 3 PAK for several keywords like Teeth Whitening, Cosmetic Dentists and Baton Rouge Dentists.
My dental SEO client case studies:
With no website, Dr. Farr was able to establish himself as the highest-ranked dentist in Atascadero, California. We were able to create a website that has been cited by Dental Product Reports, Dental Town, Dentistry IQ, and many other relevant blogs. By demonstrating patient testimonials in a professional video, CK Farr Dentistry was able to lift website conversions. Today, there are hardly any new patients who fail to mention the video as a reason why they felt most comfortable choosing this dentist from Google.
Our proven dental SEO process
Assessing your competition
Marketing Analysis
What does success look like, and how do we get there? To see a marketing analysis done by a dental SEO specialist, check out my video doing a marketing analysis.
Form an SEO Strategy
It's critical that we have. We'll have an open honest conversation about your prospects and challenges. We will see if the data we discover indicates sufficient evidence that SEO will get you the new patients you need.
Most importantly, we will make sure that you have a fighting shot at actually succeeding in SEO for your dental practice website. Every SEO campaign is unique, as is every initial oral exam.
Implementation
Even if I don't offer the kind of marketing that you need, I'll be sure to refer you to whoever is best at the exact form of dental marketing you'll benefit most from.
The important thing is that you get the new patients you need, instead of taking risks in SEO. We will get you new patients one way or another!
Is SEO For Root Canal Specialists Different From SEO For Dentists?
With root canal specialists, you can specifically target these types of patients with Google Ads or PPC much more easily than SEO, at least at first. By using Google Ads, you can obtain useful data to see what kind of new patient potential there is, specifically with root canals or any other dental service offered by your practice.
Is SEO For Pediatric Dentists Different From SEO For Dentists?
Mom does much research on which pediatric dental office is the best fit for her child. As a result, you may notice that mothers visit your pediatric dental office before allowing their child to join as a new patient. Likewise, you don’t necessarily have to fight tooth and nail to get your pediatric dental website to the very top position on Google. Studies show that pediatric dentists will receive substantial traffic despite even being ranked below the fourth position on page one of Google.
In fact, the only cases I see where Google searchers hit page two of Google’s search results usually involve a mom doing her due diligence on a pediatric dentist for her child. Even if she will only click the top result on Google for her own general dentist, she will want to invest extra time in searching – and vetting – the absolute best pediatric dentist for her children. Secondly, pediatric dentist SEO is, in my years of experience, typically a lower competition level than SEO for other types of dentistry.
However, much like an initial oral exam, you should be prepared to do a thorough marketing analysis in order to make sure these rules apply in your case.
Is SEO For Prosthodontists Different From SEO For Dentists?
Is SEO For Oral And Maxillofacial Surgeons Different From SEO For Dentists?
Only a thorough marketing analysis can describe how many new oral surgery patients you can get from SEO. With oral and maxillofacial surgeons, you can specifically target these types of patients with Google Ads or PPC much more easily than SEO, at least at first. By using Google Ads, you can obtain useful data to see what kind of new patient potential there is, specifically with getting more patients for oral surgery procedures including but not limited to:
- SEO for getting more new patients for dental implant installation
- SEO for getting more new patients for tooth extractions
- SEO for getting more new patients for bone grafting
- SEO for getting more new patients for corrective jaw surgery
- SEO for getting more new patients for sleep apnea treatment
It is very important to make sure that you work with a dental SEO specialist who ranks themselves on Google for keywords such as “dental SEO expert” and “oral surgery SEO expert.” That way, you know they are aware of how to rank you for various keywords which your prospective new patients are entering.
Is SEO For Periodontists Different From SEO For Dentists?
I can help you assess if Google or Bing or other search engines are highly sought out in your area by people who are already looking for your periodontist skills.
Dental SEO FAQs
Have a Dental SEO Question that isn’t answered, here?
Ask Us A QuestionSEO for dentists and SEO for websites that are not dental-related is essentially the same in theory, but different in practice.
One of the key differentiators for a dental SEO expert and a general SEO company is the niche-specific testing that has taken place. Knowing the psychology behind how and why people search for a dentist on Google can help craft the most effective SEO strategy for your dental practice.
For instance, I’ve noticed that many times the highest-ranking websites have earned links from places like dentaltown.com’s blog. By making sure we address the general SEO factors and then augmenting them with a variety of over 101 dental SEO factors, we’re much more able to secure victory when compared to a general SEO agency that doesn’t have the relationships with Dental Town, Dentistry IQ, Dentistry Today, Dental Products Report, and myriads of other dental blogs.
By focusing entirely on what dental patients are looking for on a dentist's website, we can create the most compelling content in order to get (and keep) you ranked! Simply put, being connected with the dental and SEO industries, we’re in an optimal position to help you gain new patients from Google.
When new dental patients are what you want, hiring someone familiar with dentistry marketing can be useful in tying SEO to increased production.
By hiring a dental SEO expert whose teachings are cited in the top marketing publications, you can be rest assured my SEO strategies stand up to peer-to-peer reviews.
Other SEO companies may work for less money, but their techniques are often secret to you, and sometimes not capable of withstanding the same standard of peer-to-peer review. This can place your website and SEO rankings in jeopardy, which can result in your website being banned from search engine results.
If you’re like many dentists I’ve talked to, you may be surprised to find that your SEO company is unable to identify what they actually did to boost your rankings.
The message on your website needs to do more than convey a cohesive message which attracts new patients. It needs to be recognized by Google as unique and helpful, and even cite-worthy. Over the years, I’ve noticed that many psychological factors influence a prospective patient’s decision on whether or not to pick up the phone and call you. Optimizing your website’s content for human beings (not just search engines) is a cardinal rule in doing SEO for dentists.
When hiring an SEO company, it’s very important to sustain careful research before investing in a particular company.
Some SEO companies will tell you that they only engage in ethical, white hat SEO. White hat SEO involves a series of techniques that Google approves of. This might involve content creation that your patients appreciate (not spammy blogs that most dental websites have), building relationships with bloggers, journalists, and other influencers in dentistry who have the power to cite your dental website, and providing a user-friendly, engaging website that helps address the hidden concerns and objections people have to visit the dentist. These would all be what Google’s algorithm engineers would deem as ethical, helpful SEO tactics.
However, most SEO companies who refuse to say what kind of specific techniques they’d implement for you may be doing the exact opposite of “ethical, white hat SEO.” They may be engaged in what we in the SEO industry call “black hat SEO.” Black hat SEO is essentially a series of kaleidoscopic, short-lived exploitations of loopholes in search engine’s algorithms. If these black hat SEO techniques are successful (they often aren’t), it is predominantly for a very short while. It can sometimes be difficult to revive a website that has been banned or penalized by Google, so your selection in choosing a white hat SEO company is paramount.
Often deemed easier than doing things the right way, black hat SEO tactics are favored by many SEO companies who feel they’re being compensated too little for what they’re doing for you. This is why you may have heard of many complaints from dentists who hired an SEO company for prices that are too good to be true.
Black hat SEO techniques can seriously harm your search engine presence. In the worst cases, you may wake up one day to find that Google has completely de-indexed your website from their search results (with no certain path to recovery).
By choosing to work with a dental SEO specialist who has a reputation to uphold, you can avoid many (or all) of these hidden risks. Having an open line of communication with your SEO specialist is a key component of having reasonable expectations. Being at least minimally, periodically involved in approving the SEO techniques being implemented can spare you from taking any unknown risks.
Having reasonable, flexible expectations that balance between timely results and long-lasting results is important. Finally, allowing yourself to calibrate your expectations according to trusted advice is probably the key path to victory in my SEO process. Sometimes things work faster than we’d expect, and sometimes I’ll need to bring in additional SEO experts to help us solve issues that are unique to your situation.
Adaptation is the name of the game in SEO, and we may need to shift our focus from one SEO tactic to another.
Think of SEO as a footrace. If you’re the only entrant, you can’t lose. But, if you’re in the Olympics, you’re going to need to train hard and race smart to make the podium.
SEO comes down to the competition level. If you’re in a low-competition area where there are few dentists (and even fewer focused on SEO), then we can often set up a solid foundation for you and promote you to the #1 spot without any ongoing effort.
However, if you’re in a competitive metropolis area, it would be naive to believe that you could outrank hundreds of other dental offices with a one-time effort. Identifying how competitive you are may be a logical first step in our SEO process.
This is where “velscoping your keywords” the process where we find out how many people are using Google in your area, as well as what it will take to rank you, is the process which you should consider before hiring an SEO provider.
Yes!
Many dental professionals swear by my SEO skills, and you're welcome to check out my dental SEO course if you'd like. I offer a number of live SEO case studies that you can examine and become a part of with your own dentist website!
However, if you are interested in my SEO services, I welcome you to contact me and schedule a 15, 30, or 60-minute phone call where we can see if we’re a good fit. Many dentists who contact me are just curious to learn about the competition level in their area.
For this SEO analysis, I hand you the blueprint to your SEO success. There is a fee for this comprehensive SEO analysis, but our first conversation is completely free of charge and carries no obligation!
If you’re merely curious to learn a bit about how my SEO analysis works, feel free to check out my “velscoping your keywords” blog post.
My SEO process involves an amalgam of proven, time-tested techniques and cutting-edge strategies that other dental practices are unaware of. The only way to see if SEO is the right fit for you is to have an introductory brainstorming session.
For busy dentists, I offer as many done-for-you SEO services as possible!
A careful and thorough marketing analysis can most accurately answer this question. However, typically what I see in my practice of SEO for dentists is that specialty services have drastically lower search volume than general dentistry keywords.
A higher search volume for general dentist keywords means that the new patient potential in general dentistry SEO is vastly more powerful. While specialty services such as dental implants and Invisalign can bring lots of these types of new dental patients, it’s important to know that on average you will be able to get more types of new dental patients by targeting general dentistry keywords (such as dentist+[yourcityname]).
Such general dentistry SEO keywords will often include a percentage of dental implant SEO and Invisalign SEO leads, as well.
Overall, SEO marketing for dentists can involve both general dentist SEO and specialty services SEO, depending on your overall strategy.
We should always consider Google, but we also want to find new dental patients from other search engines such as DuckDuckGo, Bing, AOL search engine, Yahoo search engine, and many others. Certain dental specialty services (such as permanent dentures or all-on-4) are actually found on Bing more often than Google!
Yes! Although some start-up dental practices may choose cheap SEO as a way to get the ball rolling, many start-up dental practices are underwhelmed with the actual work that’s being done in their SEO campaign, considering the average start-up dental office SEO campaign is around $399/mo.
That’s why I’ve made my minimum SEO package the best for the price so that if the search engine competition in your geographic area allows for it, you'll be able to find affordable results from your search engine optimization start-up campaign. While SEO for competitive markets won’t be a good fit for my minimum SEO package, many start-up dental practices feel it’s a good place to start.
SEO for start-up dental practices will usually be a minimal effort at first, as the larger SEO packages are usually best suited for start-up dental websites that want to become more competitive in record-breaking time. The larger packages can only be recommended upon expert review of a marketing analysis report of your dental SEO potential.
SEO for orthodontists is slightly different from SEO for dentists. Since Google search volume varies based on your geographic area, a comprehensive marketing analysis needs to be performed before being certain SEO is right for your practice. SEO for your orthodontic website will depend on how many people are searching for orthodontic services, such as Invisalign. You can check out my orthodontic SEO page, as well.
