Dental web design, Justin Morgan

Could your dental practice use more patients?
Yes, Grow My Practice!
Justin

I’m Building Dentist Websites that Make Your Phone Ring

Your prospective patients are looking for YOU. They just don’t know it, yet.
There are plenty of web design companies vying for your business. The problem is they don’t all understand the problems you face in your practice. They understand how to sell websites, but that’s a completely different craft from creating websites that generate long-term trust in your brand.

You’ll find that I identify more than a set of best practices. If we decide that we’re a good fit to work together, you’ll find that the goal isn’t to simply throw up a website with all the bells and whistles.
We’ve humbly been featured in

Portfolio speaks louder than words

Bells and whistles don’t cause patients to trust you. Crafting a unique message that naturally attracts the kind of patients you enjoy. That’s the goal of every website I build. They say beauty is in the eye of the beholder. As far as graphic design and web development skills are concerned, you can judge my portfolio for yourself:

Why choose Dental Marketing Guy for Web Design?

SEO_Friendly

Seo Friendly

As a dental SEO specialist, I'll build you a website that ranks on search engines.
No Long Term Contracts

Create Trust

I'll help you put your best foot forward in an authentic way that attracts new patients.

Measure Results

We'll use software and analytics to help guide us of any ongoing changes that should be made to your website
ROI Icon

Something Else Here

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I believe in results. If we can’t tie your new website to a lift in search engine rankings and new patient phone calls,
we’ll adjust according to what your patients and Google are asking of us.

My clients explain it best

Justin (DMG) has done a great job creating our practice website and subsequent SEO. We have gone from relative obscurity to the first page of Google. Justin's knowledge in this space has been invaluable. Thanks Justin for all your hard work!

Brian Herod

Neighbors And Herod Family Dentistry
Fantastic knowledge of website optimization and marketing. He makes sure you are taken care of; above and beyond expectations. He'll give you all the information about the latest bells and whistles that make websites jump to the top of the rankings.

M Colleran

Justin has the most comprehensive working knowledge of SEO both in dentistry and out. I confidently rely on his assistance for my business as well as recommend him to my own clients. Thanks dental marketing guy!

DeVon Banks

Let’s build a website that will attract new patients

My philosophy towards web design is simple: let’s do what works and ditch what doesn’t. With my video production team and your happy patients, we’ll work together to craft a credible, authentic message that brings you a boon on new patients.

My 3 Steps Web Design Process

1
We create a brand that you’re proud of
2
We tailor that message in a web design that makes it easy to consume your message
3
We develop that design into an SEO-friendly website

We create a brand that you’re proud of

We talk about what makes you different from other dental offices in your area. I have a series of questions that help me get to know what you’re all about.

The process I use was created by a consumer psychology expert, Sean D’Souza. It’s called the “7 red bags” process of how and why certain patients choose you (or not).

The goal is to allow your website to answer the hidden fears and objections that your prospective patients have. We use empathy in creating a message. Your website content is the reason why your prospective patients visit your website.

It’s not the beautiful design that causes them to trust your recommendations (albeit that doesn’t hurt). It’s the “feel” of your website. It’s the content of the message. The message in your content. It’s the fact that you took the time out to individually address your prospective patient in the same way I’m addressing you now. The most you can hope for is that your message is authentic. Because without authenticity, your prospective patients will look elsewhere. That’s how we craft a brand that you’re proud of. We’re honest with them.

Eventually, we’ll identify what I call the “black swan” of your practice. The black swan is the one seemingly little thing in your practice that makes all the difference in the world to your patients. It’s the one thing that we strive to identify. This allows you to attract the right kind of patients (not just any random person off the street).

We tailor that message in a web design that makes it easy to consume your message

We talk about what makes you different from other dental offices in your area. I have a series of questions that help me get to know what you’re all about.

The process I use was created by a consumer psychology expert, Sean D’Souza. It’s called the “7 red bags” process of how and why certain patients choose you (or not).

The goal is to allow your website to answer the hidden fears and objections that your prospective patients have. We use empathy in creating a message. Your website content is the reason why your prospective patients visit your website.

It’s not the beautiful design that causes them to trust your recommendations (albeit that doesn’t hurt). It’s the “feel” of your website. It’s the content of the message. The message in your content. It’s the fact that you took the time out to individually address your prospective patient in the same way I’m addressing you now. The most you can hope for is that your message is authentic. Because without authenticity, your prospective patients will look elsewhere. That’s how we craft a brand that you’re proud of. We’re honest with them.

Eventually, we’ll identify what I call the “black swan” of your practice. The black swan is the one seemingly little thing in your practice that makes all the difference in the world to your patients. It’s the one thing that we strive to identify. This allows you to attract the right kind of patients (not just any random person off the street).

We develop that design into an SEO-friendly website

We talk about what makes you different from other dental offices in your area. I have a series of questions that help me get to know what you’re all about.

The process I use was created by a consumer psychology expert, Sean D’Souza. It’s called the “7 red bags” process of how and why certain patients choose you (or not).

The goal is to allow your website to answer the hidden fears and objections that your prospective patients have. We use empathy in creating a message. Your website content is the reason why your prospective patients visit your website.

It’s not the beautiful design that causes them to trust your recommendations (albeit that doesn’t hurt). It’s the “feel” of your website. It’s the content of the message. The message in your content. It’s the fact that you took the time out to individually address your prospective patient in the same way I’m addressing you now. The most you can hope for is that your message is authentic. Because without authenticity, your prospective patients will look elsewhere. That’s how we craft a brand that you’re proud of. We’re honest with them.

Eventually, we’ll identify what I call the “black swan” of your practice. The black swan is the one seemingly little thing in your practice that makes all the difference in the world to your patients. It’s the one thing that we strive to identify. This allows you to attract the right kind of patients (not just any random person off the street).

All this content will help your SEO marketing.

Frequently Asked Questions

During my SEO audits, you’ll notice a common theme: I use a variety of tools which help reveal whether or not your website’s architecture is optimal for getting you new patients. You can check out my SEO audits in over-the-shoulder fashion.

In my dental SEO course, I go even more in depth into the variety of website factors which impact your chances of success in SEO.

This usually requires 4-12 weeks, depending on how promptly you’re able to adjust or approve the design we create. Once you approve of the design and content of your website, website development usually requires another 2 weeks until your new website is live.

Professional photography is essential to helping us tell your story. If you have a photographer who you’re comfortable with, I encourage you to use them.

Part of my process is to have my account manager help your photographer understand the message we’re going for.

If you don’t have a preferred photographer, my team is ready to help you develop amazing photographs which help you develop your message.

Although using my video production services isn’t required for building you a new website, it’s highly recommended that you consider video.

Video can help demonstrate an authentic, effective message that represents your brand well.

As the saying goes, “actions speak louder than words.” Showing your office on video can be much more powerful to converting your website visitors into new patients.

It’s recommended that your introductory video be done by a professional. When you work with a professional, it helps set the tone that you’re an established dental office which has it’s act together. This might not be practical for some Medicare practices (in certain areas of the country), but can prove useful to attracting more fee-for-service patients.

However, if you’re able to gain patient testimonials on a regular basis, this can be helpful. Simply recording happy patients with your smartphone can prove to be even more credible than professional video production.

Authenticity works, so I recommend you consider both professional video production for your introductory message, and smartphone patient testimonials.

My team can help you gain more Google and Yelp 5 star reviews. Many times, we find that placing such reviews on your website can prove useful to establishing trust.

While video testimonials are the most credible, we can help you place written testimonials (with a photo, first and last name, and city of residence) in a way that helps keep your website visitors engaged. When prospective patients engage with your website, it tends to help make dental website SEO easier to maintain, because Google likes promoting relevant, engaging results.

Meet Justin Morgan,
the “Dental Marketing Guy

Hi, I’m Justin. I’m known by most dental professionals as “DMG,” which is an acronym for “dental marketing guy.” I’m an SEO expert, which might make you think I’m a total geek. I’ll let you be the judge of that. The main thing you need to know is that I’m different from other SEO experts you’ve met. I’m a teacher.

What does that mean to you? It means I teach dental professionals how to become new patient magnets. I offer the first and only step-by-step dental SEO course. I teach dentists and marketing professionals alike about a variety of marketing topics which help you attract patients from search engines. I teach in exclusive groups on topics which are heavily guarded, as well as publicly available knowledge on dental websites you know and trust. I believe in transparency with my marketing techniques. Unlike other marketing firms, my goal is to help people like you actually understand why something has worked in the past, and why it may or may not work in the future. My goal is to do more than simply drive leads, but to teach you how and why different types of lead generation work.
More About Me

Could your dental practice use more patients?

Yes, Grow My Practice!

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Dental Marketing Guy

383 Buchon Street Suite B
San Luis Obispo, CA 93401

(805) 996-0304


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