10 Ways to Improve Client Retention Without Spending a Cent

Small business professionals and dental surgeries know that in order to be successful, they not only need to acquire new customers, they also have to keep their current customers happy so that they become repeat customers. Client retention is more valuable and costs less money than finding new customers. Current clients (or patients, or customers […]

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Cora SEO Software – The Ultimate Guide

Get into the Science of SEO with Cora SEO Software Want to use scientific measurements to lift your Google rankings? Cora SEO Software can help you take the guesswork out of SEO strategy, empower you with a Software Guide to using Coractionable data, to help you measure your SEO Success. Whether you’ve been casually researching […]

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How To Rank YouTube Videos – 90 SEO Experts Share Their Best Strategies

If you own a business, simply having a website and some social media profiles isn’t going to cut it anymore. To interact with your customers you need engagement. For many people, nowadays, video content is much easier to access because it requires less effort than reading or just listening (like we do with podcasts). No […]

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Top 100 Citations for Dentists

How you can take advantage of citations to improve your SEO   It’s no secret that building authoritative backlinks requires a combination of passion, creativity, relationship-building with key influencers, and perseverance.   But, what about the easy to attain backlinks? Isn’t there a way you can build links to your website that doesn’t invol [...]

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Learn the 2-step Process to Determine if SEO is a Good Investment for You

My process of “velscoping your keywords” helps you qualify what SEO means to you. Let’s go over the first step: Call it a crystal ball. Scientific research. Or even just plain common sense. Velscoping your keywords is the opposite of the traditional approach used by dentists who invest into SEO, which I call the “pay and […]

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7 Red Bags of Consumer Psychology w/ Sean D’Souza

Consumer Psychology Expert Sean D’Souza talks about the 7 steps to helping patients choose you with his “7 Red Bags” that consumers need to “pick up” before choosing you. In this video, Sean D’Souza (best selling author of “The Brain Audit”) tells us how his dentist created his uniqueness, and how you can apply [...]

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How to Get the Perfect Video Testimonial [6 Questions]

In this blog post you’ll learn: 1. The six “bases” you need to cover in order to get an authentic video testimonial. 2. How constructing a video testimonial can tell you the Achilles heel in your business model. The problem with most Google and Yelp reviews is that they are like resumes. They’re one-sided. They […]

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How to Build Backlinks to Your Dental Website for SEO

The Definitive Guidebook to Building Backlinks for Dentists   Many dentists have heard of my trademarked Invisalinks Method, which is my style of doing SEO for dentists. The keystone of the Invisalinks Method is building links to dentist’s websites. In my Invisalinks Method course, we discuss the step by step process I use to lift my […]

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7 Rules to Help You Gain 347% More Reviews

Maui Bob of 5 star review systems tells what he’s learned about getting Google and Yelp reviews after 1,000,000 review requests You can learn a lot about getting Google and Yelp reviews (that don’t get filtered) after asking 1,000,000 patients to write a review for you. Please note that we did not personally ask a […]

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Is Your Marketing Self Degrading? – Dental Marketing Guy

 Pre-Suasion Author: Vlad Kostovski I worked in sales for about a decade since I turned twenty and I started in selling alarms door to door and worked my way up to enterprise software sales. Something I learned in sales was called, “Pre-Suasion.” Dr. Cialdini recently wrote a book about it, but salespeople (at least great […]

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Commitment vs. Control – Dental Marketing Guy

The Hidden Dangers of a Prideful Approach to Marketing + 1 quick tip on how to deal with it in your dental office Is your dental marketing company committed to great results?  Or do they try to control which medium you use to advertise? I recently had a very successful and highly regarded dentist contact […]

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How Important Are Reviews? – Dental Marketing Guy

How Important Are Reviews? Author, Ahmed Reza There’s a lot of talk on how reviews are very important. This blog post is about how important Google and Yelp reviews actually are.  With the ever-increasing growth in the use of mobile devices, finding out if a place of business is worth your time and money is […]

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Should You Use Video? #28 | Dental Marketing Guy – Dental Marketing Guy

  Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today we’re talking about how marketing has changed over the years. This video is designed to help dentist like you get a head start and finding actionable dental marketing ideas which will allow you to grow yourself the dream […]

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Rezzimax Founder | Dental Marketing Guy Show – Dental Marketing Guy

Transcript of Sharik Peck on The Dental Marketing Guy Show:   Stream Audio:   Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today it is a distinct privilege to interview a very important guest. You’re going to want to hear what Sharik has to say, he is from […]

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Dental Web Sites: 3 Things to look for! – Dental Marketing Guy

Dental web sites created by a true dental marketing expert will exude your competency for what you do and how you do it. They will show what makes you different and why the prospective dental patient should see you over the dentist down the street. Here are some ideas to keep in mind when designing […]

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Accelerated Mobile Search | Dental Marketing Guy Blog – Dental Marketing Guy

  Welcome to the dental marketing guy show! I’m Justin Morgan, the dental marketing guy. Let’s delve into this! Today we’re talking about AMP, amp. Also known as accelerated mobile search. This is something we can implement so the mobile version of your website can load…almost instantly! Currently, at the time of airing, Google i [...]

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14 Dental Professionals on Earning Referrals – Dental Marketing Guy

How can you earn more referrals for your dental-centric business?  14 dental professionals tell us what they do differently to earn referrals: “We employ one of the most difficult strategies out there to earn referrals…we ask! I know, it sounds simple. But we do what we ask our clients to do when they are seeking […]

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Top 5 Myths in SEO | Dental Marketing Blog – Dental Marketing Guy

Top 5 SEO Myths Hey guys welcome to the Dental Marketing Guy Show I’m Justin Morgan the dental marketing guy. Today we’re talking about the  top 5 myths in SEO.   SEO is a scam  You know, this one becomes less popular as time goes on and more and more information proliferates the internet with […]

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Dental SEO vs. General SEO | Dental Marketing Blog – Dental Marketing Guy

Why Hire a Dental SEO Specialist? Welcome to the Dental Marketing Guy Show!  Today we’re talking about the difference between a generalist SEO Company and a Dental SEO Company.  I’m Justin Morgan, let’s delve into this! If you’ve followed the Dental Marketing Guy Show episodes which highlight the importance of SEO, you’re probably familiar with […]

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Top Dental SEO Factor | Dental Marketing Blog – Dental Marketing Guy

Hey guys welcome to the Dental Marketing Guy Show, today the number one Dental SEO factors. We have a great episode today! Today we’re discussing the #1 factor in Dental SEO! I’ll cut straight to the chase.  The #1 factor in getting your website to outrank other dental websites comes down to one little word: […]

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Web Designers Can’t Do SEO | Dental Marketing Blog – Dental Marketing Guy

Web Designers Can’t Rank Your Dental Website Hey I’m the Dental Marketing Guy! welcome to the Dental Marketing Guy Show. Today we’re talking about web designers and why they can’t rank your dental website. Today we’re going to talk about something truly controversial.  I’m probably going to ruffle some feathers by saying these thin [...]

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SEO vs PPC | Dental Marketing Blog – Dental Marketing Guy

SEO vs PPC Hey guys welcome to the Dental Marketing Guy Show I’m a dental marketing guy thanks for joining me. Today we’re looking at the comparative value of SEO vs Pay Per click advertising. First, as you probably already know watching the Dental Marketing Guy Show, SEO is the way we gain higher organic or unpaid rankings […]

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SEO isn’t Everything | Dental Marketing Blog – Dental Marketing Guy

Why Dental SEO Alone Doesn’t Cut It welcome to the Dental Marketing Guy Show on the dental marketing guy today we’re talking about why SEO alone doesn’t cut it. It’s been said that people don’t care what you know until they know that you care.  That’s why talking about your clinical skills won’t do you […]

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Should Dentists Learn SEO? | Dental Marketing Blog – Dental Marketing Guy

Who needs Dental SEO? Welcome to the Dental Marketing Guy Show.  I’m Justin Morgan the dental marketing guy.  Let’s delve into this! SEO is probably the most enigmatic practice in dental marketing today.  Why is that?  I think it comes down to the fact that dentists just have better uses for their time than to learn […]

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White Hat SEO | Dental Marketing Blog – Dental Marketing Guy

What is “White Hat” SEO? Welcome to the Dental Marketing Guy Show, I’m  the dental marketing guy. Let’s delve into this! Today we’re discussing what white hat SEO is.  And keep in mind that some of these terms are subjective when we’re talking about white hat, black hat, grey hat SEO. White hat SEO is […]

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SEO Story | Dental Marketing Blog – Dental Marketing Guy

2 Major Factors in SEO | Content and Links Welcome to the Dental Marketing Guy Show!  I’m Justin Morgan, aka the dental marketing guy. Today we’re talking about the 2 major factors in SEO content and links. The first factor for SEO is content.  The way search engines decide how to promote a certain piece […]

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Mastering SEO with Justin Morgan | Dental Marketing Blog – Dental Marketing Guy

Transcript of Delivering Wow Dental Podcast with Justin Morgan aka the dental marketing guy: Dr. Anissa Holms: Welcome to the delivering Wow dental podcast, episode 29. Ready to scale up your Facebook marketing? Head on over to DelieveringWowCourse.com Hi guys, and welcome to another episode of the delivering wow dental podcast, I’m your host, Dr. Anissa […]

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Harmful SEO | Dental Marketing Blog – Dental Marketing Guy

  Can SEO Hurt My Dental Practice? That’s my question today. I’m the Justin Morgan, the dental marketing guy.  Here to talk to you about some of the dangers involved in doing SEO for your dental practice. First, it’s important to recognize that SEO can be broken down into two major factors.   “ Content and […]

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What is SEO? | Dental Marketing Blog – Dental Marketing Guy

What is SEO? Today on the Dental Marketing Guy Show, we’re discussing what SEO is, and more importantly what it means to your practice. Search Engine Optimization is the process of making your website or other property representing your practice more visible on popular search engines.  Most dentists think of ranking their already existing websites, […]

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Google Leaks | Dental Marketing Blog – Dental Marketing Guy

Google Leaks Hey guys it’s the Dental Marketing Guy Show. Today we’re talking about a hundred and sixty pages of newly released Google leaks. What is it mean for your practice. Hey guys welcome to the dental marketing guy show, episode 2 thanks for joining me. We’re talking about Google leaks today we’re talking about […]

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Patient Value | Dental Marketing Blog – Dental Marketing Guy

The Value of a New Patient Hey guys it’s Justin the Dental Marketing Guy! Here to talk about the lifetime value of a new patient. If you’re an ophthalmologist you know that $5,000 is the cost of LASIK so if you’re spending $500 set to gain a new patient that makes sense as an ophthalmologist it’s […]

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Interview with Spencer Peller of YesTrak.com – Dental Marketing Guy

Transcript of Spencer Peller on The Dental Marketing Guy Show: Justin: Welcome to the Dental Marketing Guy show, I’m the dental marketing guy, and today we have an amazing amount of value to offer, right now Spencer Peller, he is the founder of YesTrak.com, an amazing company that’s doing amazing things for your practice. If you […]

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Dr. Sunny Pahouja, DDS: Talks About Patient Experience – Dental Marketing Guy

Lifetime Smiles Dentist Sunny Pahouja Treats His Patients Right! Dr. Sunny Pahouja talks on The Dental Marketing Guy Show to discuss what he does at Lifetime Smiles in Cincinnati to help patients have an unexpectedly pleasant experience! Transcript of Sunny Pahoujah DDS Interview on The Dental Marketing Guy Show: Justin: Alright we’re live, welcome to […]

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Coach Heidi Mount of CoachingDentist.com Interview – Dental Marketing Guy

Coach Heidi Mount: Featured Expert on Dental Marketing Guy Show Learn About the Invisible Profit in Your Dental Practice! Coach Heidi appears on the dental marketing guy show as an expert on the area of finding hidden profits in dental practices.  Here is the video: Transcript of Coach Heidi Interview on The Dental Marketing Guy […]

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Tracking New Patients – Dental Marketing Guy

The Dental Marketing Guy is dedicated to promoting a simple, direct, yet powerful idea: Track What Works. With this basic infographic, we see just how simple it can be to ledger what’s working and what’s not with respect to lead generation. Track where your patients came from religiously, and you might be surprised after several […]

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Actionable Dental Marketing Idea #2 – Dental Marketing Guy

Today we’re featuring a dental office who has really turned the new patient faucet on through a variety of internal marketing efforts.  Pine Crest Dental’s very own Dr. Williams showcases an incredible Halloween dental marketing strategy which speaks for itself. The benefits of branding by having children arrive at the practice are immediately e [...]

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The True Value of a New Patient – Dental Marketing Guy

The True Value of a New Dental Patient. It could be the most fundamental marketing principle for a dental office.  So why is it so confusing to identify an accurate figure?  It could be that, unlike an ophthalmologist who knows ever Lasik case makes $5,000, dentist are unable to easily break off such a straightforward […]

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In Marketing, Timing is Everything – Dental Marketing Guy

Of the popular dental marketing tactics, the level of effectiveness seems to have a common theme.  Hitting the right audience at the right time. I think that’s why SEO has become such a huge boon in dental marketing.  You’re only showcasing your practice at the exact moment a prospective patient is actively searching for a […]

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Why Web Designers Can’t Rank Your Site – Dental Marketing Guy

If you’ve ever studied seo even a little bit, you know that inbound links are one of the most important aspects to ranking on popular search engines. This might be a bit controversial, just so you know. This post will shake up those who design websites and claim to also rank them, no doubt. But […]

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4 Ways Your Business Can Market on a Budget – Dental Marketing Guy

4 Ways Your Business Can Market on a Budget Marketing in the twenty-first century requires a lot of know-how and lot of compromise. If you’re doing your marketing on a budget, the amount of compromise you need to include doubles and it seems as though the content you make is never as good as what […]

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What Dental Patients Really Want – Dental Marketing Guy

Dentists, Put down that hand piece for just one minute.  Have you ever stopped to think what your prospective patients really want?  Of course you have.  But have you ever researched empirical data which indicates what dental patients really want most from their (would be) dentist?  50% of people don’t have a dentist, and yet they […]

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Dental Advertising vs Dental Marketing – Dental Marketing Guy

Hey Dental Marketing Guy, I hear you talking about internal marketing for dental offices, and also about dental marketing such as SEO and optimizing a dental website for conversions.  Which is marketing, and which is advertising? Marketing for Dentists: When talking about dental marketing, what comes to mind?  Direct mail postcards with discount dental eva [...]

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