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New Local SEO Factors #25

Justin: Welcome to the Dental Marketing Guy Show. I’m Justin the dental marketing guy and today we’re talking about a newly mentioned factor as to how you can get your dental website on the google map. As a new patient enthusiast, I love SEO as a lead generation source for most dental practices. Currently, google released a new factor in local SEO, particularly the three pack or as an SE-Old timer, I call the google map. Here is the mention of the new factor straight from google themselves- prominence, prominence refers to how well-known a business is. Some places are more prominent in the offline world ad search result try to reflect this in local ranking. For example, famous museums, landmark hotels or well-known store brands that are familiar to many people are also likely to be prominent in local search results. Prominence is also based on information that Google has about a business from across the web like links, articles, and directories. Google review count and score are factored into local rankings. More reviews and positive ratings will probably improve a business’ local ranking. Your position and web results is a factor so SEO best practices also apply to local search optimization. There’s no way to request or pay for a better local ranking on Google. We do our best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone.

What does this mean for your dental practice? First, you need to figure out how many people are searching for your services in your target area. Then you can implement this idea as part of an overall dental SEO strategy. If you have any questions feel free to reach out to me in the comments below. If you found this video entertaining, I recommend Scrabble. It's way more fun than watching my videos all day.

Learn more tips and tricks at my dental marketing blog!

Justin

About the Author - Justin Morgan

Justin Morgan is the CEO and founder of what most of us affectionately refer to as the “DMG.” From all circles within the dental industry who address dental marketing as a topic, Justin Morgan is the dental marketing guy that everyone keeps talking about.

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