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When SEO isn't Working

When SEO Gets Tough

Hey guys thanks for joining me.  Today, a very serious subject and that is when your SEO just isn’t flowing at the same rate as you had originally anticipated at the outset of the campaign.

When this happens, there are basically 3 ways to deal with the issue. 

First, you may need to recalibrate how quickly rankings or traffic should increase. It’s especially important to understand that rankings take time, and page one rankings precede new patients.  So being sure to understand that until you’re in the top 3 organically, you’re not expected to get nearly as many phone calls as the top 3.  And probably no phone calls if you’re at the top of page 2, unless you have an extraordinarily high level of search volume for those keywords.  So that’s important to realize.

The second thing you can looks at is whether or not you’re able to do more. By that I mean, sometimes if the SEO company you’re working with is saying that they could do more with a larger budget, consider the competition level of your area – and you should know this before entering into an SEO contract by the way – consider whether or not the competition level you’re in might justify a lift in that budget.

Third, consider whether the SEO company has an explanation or strategy moving forward on how to deal with the unexpected resistance. Psychologists have said that the urge to quit is greatest right before a breakthrough.

Hopefully this situation doesn’t ever plague you, but if it does you should know that it’s not uncommon and you should look for expert advice on how to deal with it.  I’d be happy to help you identify any dangerous of ineffective tactics when performing a comprehensive SEO analysis for your website.  Please subscribe for more updates on Dental SEO issues that affect how searchable your website is.

Read more on the dental marketing blog!

 

Justin

About the Author - Justin Morgan

Justin Morgan is the CEO and founder of what most of us affectionately refer to as the “DMG.” From all circles within the dental industry who address dental marketing as a topic, Justin Morgan is the dental marketing guy that everyone keeps talking about.

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